Category: Career

Your high IQ Will Kill Your Startup

July 6, 2014 / Paul / 0 Comments

This article was originally published on March 4, 2010 at Max Klein’s blog.

It has since fallen off the Internet and into the great 404 void. I am republishing it here because it is one of the very few blog posts that I’ve read in my lifetime that have stuck with me. If the original comes back online, please kindly comment below and I’ll remove this copy from my blog. In 2004 I was in Brazil, walking down the hill in Lapa to get some lunch. I was with a friend who I had met in the hostel I was staying – his name was Ofer. We were having a discussion about intelligence, and what role it plays in success. Then out of the side of the road…

Original Article Can Be Found Here:

Your high IQ will kill your startup

How Did LeadPages go From 0 to 15,000 Customers in 12 Months?

July 1, 2014 / Paul / 0 Comments

Launched in January 2013, LeadPages has gained over 16,000 paying customers. Hitting a $3.5 million run rate the first nine months after launching, they are growing at about 20% month-over-month (compound growth). The tips and tactics Tim Paige, Conversion Educator at LeadPages, shares in this webinar are based on billions of data points and thousands of split tests. LeadPages processes about 3 million opt-ins per month and about 15 million page views per month. They store billions of data points. But how did LeadPages go from 0 to 15,000 customers in 12 months? In the webinar, Paige shares the following tips: Create a Lot of Opt-in Opportunities (Webinars, Free Reports, Live Demos, etc.) When LeadPages was created, Paige said the founders didn’t start by building a product. Instead, …

Original Article Can Be Found Here:

How Did LeadPages go From 0 to 15,000 Customers in 12 Months?

Designing with Dynamic Content

June 28, 2014 / Paul / 0 Comments

A lot of visual designers I’ve worked with have convinced themselves every user’s name is “Sara” without an ha. For most of my career I’ve had to battle designers creating incredibly unrealistic best-case scenario mock-ups. You know what I’m talking about. The user’s name is “Sara Smith” and always fits neatly on one line. Her profile picture looks like it was clipped out of a magazine. Her profile is completely filled out. The two columns of her profile content magically are exactly the same height. Of course these best-case scenarios rarely, if ever, occur in the real world. In order to create more robust and resilient designs, we need to concurrently account for the best situations, …

Original Article Can Be Found Here:

Designing with Dynamic Content