CategoryCareer

Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

In case you missed it, the “ruthless pragmatism” approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood. The success of House of Cards for Netflix is unlike any previous television show and has become a symbol of the online content movement. Since the show’s release, Mr. Spacey has spoken at several conferences urging journalists and broadcasters to follow the Netflix model of producing in-depth content with a great story, yet,­ he still surprised people by giving a keynote speech at the recent Content Marketing World…

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Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

Announcing Keyless SSLâ„¢: All the Benefits of CloudFlare Without Having to Turn Over Your Private SSL Keys

CloudFlare is an engineering-driven company. This is a story we’re proud of because it embodies the essence of who we are: when faced with a problem, we found a novel solution. Technical details to follow but, until then, welcome to the no hardware world. (Update: The post with the technical details is now online.) Fall in San Francisco The story begins on a Saturday morning, in the Fall of 2012, almost exactly two years ago. I got a call on my cell phone that woke me. It was a man who introduced himself as the Chief Information Security Officer (CISO) at one of the world’s largest banks. “I got your number from a reporter,” he said. “We have an incident. Could you and some of…

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Announcing Keyless SSLâ„¢: All the Benefits of CloudFlare Without Having to Turn Over Your Private SSL Keys

What Makes Readers Click Buy? The Secrets to Great Sales Emails

What’s your purpose for running an email marketing campaign? Ultimately, you’re in email marketing to help your business thrive and grow. That means you’re getting into email marketing to sell more stuff. Not sure that’s you? Then look at it this way: Businesses want to sell more products. Freelancers and contractors want to sell their services. Nonprofits want to “sell” supporters on their good cause. Bloggers and writers aim to “sell” their content or their books. Political groups want to “sell” their message. And so on… We’re all peddling something. So far in our Tuts+ series on email marketing, we’ve looked at how emails are primarily about building a relationship with your subscribers. Through this relationship, your subscribers come to know and trust your company. When they’re …

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What Makes Readers Click Buy? The Secrets to Great Sales Emails

Your Guide to Unleashing Killer Content Marketing on LinkedIn

Content marketing got a major boost with LinkedIn’s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In this era of content-driven marketing, LinkedIn’s publishing platform has enormous potential. Not every user can use the publishing platform, but LinkedIn promises universal rollout within the next few months. Time will tell how this publishing platform will perform in the months ahead, but here are some points of consideration. The Benefits of LinkedIn Publishing Those who are already publishing on LinkedIn have noticed big advantages. Here are some of them. LinkedIn content has huge exposure. When an article is published on LinkedIn, it gets massive amounts of views. Many writers, even those with no …

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Your Guide to Unleashing Killer Content Marketing on LinkedIn

Top 5 Tools for Naming Your Startup

So you’ve got a great idea for a business. You’re sure it’s the next big thing, and you’re ready to start bringing it to life. But first you need a name. If you were Evan Williams, you’d already have come up with a name like Odeo or Twitter. Instead, you’ve had 100 name ideas and they were all terrible. Now you’re looking for some outside help. Naming your startup is hard, but as it happens, there are some useful tools out there that can help you find the brand that’ll make you famous. Here’s a look at five of the best (plus a few bonus tools that didn’t quite make the cut). Visual Thesaurus The first step in …

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Top 5 Tools for Naming Your Startup

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