Tag: marketing

How Sitepoint lifted their email click-through rate by 16% in one day

July 13, 2014 / / 0 Comments

Could you benefit from increasing your email click-through rate by 16% in one day? Adam Roberts at SitePoint recently ran some tests on Versioning – one of their popular email newsletters – and repeatedly improved their click-through rates, while learning about their subscribers in the process. Read on to find out how simple changes can have a big impact on your campaign results. We asked Adam to walk through how Versioning evolved from average to awesome – without losing the minimalist look. So, take it away: Versioning at v1.0 At SitePoint, we’re a huge believer in email, with a sizeable roster of newsletters containing web design news and views delivered weekly and fortnightly. Recently, we launched something a little bit different: a daily newsletter aimed at offering web …

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How Sitepoint lifted their email click-through rate by 16% in one day

Publish WordPress Posts to LinkedIn Automatically: 5 Plugins

June 25, 2014 / / 0 Comments

June 25th in WordPress Plugins by WordPress Jedi .

LinkedIn is truly an under-appreciated social network. With Google+, Twitter, and Facebook getting all the attention these days, smart marketers can’t afford not to focus on LinkedIn marketing. You need a real content marketing strategy to succeed on that site. Sharing your best articles to LinkedIn is not a bad idea either. These 5 LinkedIn auto-poster plugins can do the job: WP Pipes: allows you to auto post to Twitter, Facebook, and LinkedIn. You can create as many pipes as you like. NextScripts: automatically publishes your posts from your blog to your Twitter, Facebook, LinkedIn, and other social profiles. The pro version offers scheduled and delayed posting. Microblog Poster: another plugin that lets you update your …

Original Article Can Be Found Here:

Publish WordPress Posts to LinkedIn Automatically: 5 Plugins

The 8 Types of Images That Increase the Psychological Impact of Your Content

June 24, 2014 / / 0 Comments

The importance of using images in blogging goes far beyond “looking nice.” It’s actually deeply psychological. For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times faster than text. And visuals, when they complement your text, help your message connect: 40 percent of people will respond better to visual information than to text. Read on to learn about the eight most effective types of images, and where to find them online. We’ll start with one you may turn your nose up at initially, but hear me out.

1. Stock photos There’s a lot more to stock photos than…

Original Article Can Be Found Here:

The 8 Types of Images That Increase the Psychological Impact of Your Content

How to Make Your Videos Rank Better on YouTube

June 24, 2014 / / 0 Comments

Here are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. With 200,000 videos uploaded per day, more than 600 years required to view all those videos, more than 100 million videos watched daily, and more than 300 million existing accounts, if you think YouTube might not be an effective distribution channel to reach prospective customers, think again. Yes, understanding YouTube can be a little complicated as compared to Facebook, Twitter, Instagram, or even Tumblr, when it comes to generating engagement, but YouTube marketing is worth all the efforts. YouTube is the third most popular site in the world and the second most popular search engine after Google. So you can see why it is important to optimize your …

Original Article Can Be Found Here:

How to Make Your Videos Rank Better on YouTube

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