Tag: marketing

Why is everybody using Facebook, is it good marketing or good usability?

September 15, 2014 / Paul / 0 Comments

People use products because they are perceived to have a positive cost-benefit tradeoff in the user experience. Usability â€“making a product easy to use â€“lowers the cost but is not itself a UX benefit. User will put up with low usability and other costs like loss of privacy and annoying advertisements if they think the benefits are worth it. Marketing (by which I think you mean promoting a product) is not itself a cost or benefit for the user, but are attempts by the product-maker to influence the perceived costs and benefits. Thatâ€™s important to do, but not the only thing. Desirability Facebook is one of those products that succeeds because of its own success. Desirabilty â€“the degree the product reflects …

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Why is everybody using Facebook, is it good marketing or good usability?

What Makes Readers Click Buy? The Secrets to Great Sales Emails

September 15, 2014 / Paul / 0 Comments

What’s your purpose for running an email marketing campaign? Ultimately, you’re in email marketing to help your business thrive and grow. That means you’re getting into email marketing to sell more stuff. Not sure that’s you? Then look at it this way: Businesses want to sell more products. Freelancers and contractors want to sell their services. Nonprofits want to “sell” supporters on their good cause. Bloggers and writers aim to “sell” their content or their books. Political groups want to “sell” their message. And so on… We’re all peddling something. So far in our Tuts+ series on email marketing, we’ve looked at how emails are primarily about building a relationship with your subscribers. Through this relationship, your subscribers come to know and trust your company. When they’re …

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What Makes Readers Click Buy? The Secrets to Great Sales Emails

Your Guide to Unleashing Killer Content Marketing on LinkedIn

September 15, 2014 / Paul / 0 Comments

Content marketing got a major boost with LinkedInâ€™s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In this era of content-driven marketing, LinkedInâ€™s publishing platform has enormous potential. Not every user can use the publishing platform, but LinkedIn promises universal rollout within the next few months. Time will tell how this publishing platform will perform in the months ahead, but here are some points of consideration. The Benefits of LinkedIn Publishing Those who are already publishing on LinkedIn have noticed big advantages. Here are some of them. LinkedIn content has huge exposure. When an article is published on LinkedIn, it gets massive amounts of views. Many writers, even those with no …

Your Guide to Unleashing Killer Content Marketing on LinkedIn

Email Design: How to Improve Customer Engagement

July 14, 2014 / Paul / 0 Comments

Why is a good email design important? A well-designed newsletter is key to your email marketing success. A high-quality design can highlight your calls to action, prioritize your content and ensure you are instantly recognized in the inbox. Designing for email however is quite different to designing for the web, print or any other medium. Emails aren’t like complex websites or graphic heavy posters; they should be nicely designed but somewhat basic. This will make it easy for your subscribers to open, engage and click. Here are five essential tips to making sure your email campaigns are a success. Stay on-brand Most people, before they engage with an email, they want to see who it’s from. They will see your graphics first. …

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Email Design: How to Improve Customer Engagement

Four Things I Learned about UX at Universal Studios

July 13, 2014 / Paul / 0 Comments

From the moment you walk into a theme park, everything is meticulously designed to deliver you an immersive experience unlike any other. Universal Studios, where I once worked as a VIP tour guide, is no exception. When you get ready to fight bad guys in the streets of New York with Spider-Man, the queue you stand in is lined with monochromatic rooms as a throwback to the style of early comics. The story of the ride begins in line – the ride itself is only the cinematic conclusion. Working as a tour guide here was a fun experience, and I realize that I still help deliver immersive experiences to people as a marketer and design enthusiast in the Bay Area. Looking back to my days at Universal, …

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Four Things I Learned about UX at Universal Studios