Could you benefit from increasing your email click-through rate by 16% in one day? Adam Roberts at SitePoint recently ran some tests on Versioning – one of their popular email newsletters – and repeatedly improved their click-through rates, while learning about their subscribers in the process. Read on to find out how simple changes can have a big impact on your campaign results. We asked Adam to walk through how Versioning evolved from average to awesome – without losing the minimalist look. So, take it away: Versioning at v1.0 At SitePoint, we’re a huge believer in email, with a sizeable roster of newsletters containing web design news and views delivered weekly and fortnightly. Recently, we launched something a little bit different: a daily newsletter aimed at offering web …
How Sitepoint lifted their email click-through rate by 16% in one day
Leave a Reply
You must be logged in to post a comment.