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The Conversion Optimization Flaw You Need to Know

June 3, 2014 / Paul / 0 Comments

You tensely sit at your desk and watch the data pour in from the first few days of your new conversion optimization campaign. Not good – no sales and no inkling of a winning variant. As the days turn into weeks you feel your blood pressure rise as you stare at the site intently, as though you could simply will conversions to happen. Of course you cannot. Every time the phone rings, you hope it isn’t your client. You would rather receive a call from the IRS than see your client’s number come up. You start to panic because you are spending your client’s money on PPC and labor and are not …

Original Article Can be Found Here:

The Conversion Optimization Flaw You Need to Know

Google’s Matt Cutts On Assessing Quality Of A Page Without Links

June 3, 2014 / Paul / 0 Comments

In the latest video by Google’s Matt Cutts, he talks about how Google may determine the quality of a page of content without there being many links. By Matt’s expression, he seemed to give off the feeling that without links, it is really hard for Google to determine the quality of the page. He said, you have to go to pre-Google days, how search engines worked before links, and look at the words on the page. Matt explained you need to judge the content based on the words on the page and the more often the words are on the page, in a diminishing scales type of way, the more likely the page is about that word. Google also uses a factor…

Original Article Can be Found Here:

Google’s Matt Cutts On Assessing Quality Of A Page Without Links

TrueCrypt Is Back, But Should It Be?

June 3, 2014 / Paul / 0 Comments

Last week I wrote about the suspicious and abrupt announcement that TrueCrypt, a popular free open source encryption solution, was being abandoned and is considered “harmful and no longer secure”. In the article I covered the potential motives for this including the technical challenges with producing full disk encryption on modern hardware and operating systems. Whilst at this time there is little to add in terms of the potential motives for this sudden announcement a variety of interesting things have happened to the project since – including announcements that mean TrueCrypt may not be as dead as we thought. When the page at truecrypt.sourceforge.net was changed to a warning (and a set of migration instructions for Microsoft Bitlocker) the source code and old versions …

Original Article Can be Found Here:

TrueCrypt Is Back, But Should It Be?

Moo0 File Monitor Shows Real Time File Changes In Windows

June 3, 2014 / Paul / 0 Comments

Sometimes it’s hard to tell what’s really going on in Windows’ background. The Moo0 File Monitor shows you real time file changes so you know what’s going on, like when you’re installing software for example. The only sign of anything happening when you’re installing some programs is a notable increase in CPU and RAM usage. You can tell your machine is working, but you’re not sure what it’s doing – or if it’s actually stuck and it’s working hard for no reason. Open up Moo0 File Monitor and you can see what files are being created, deleted, modified, or moved, and you can see when it happened. Bonus: got a jump in CPU and RAM usage and you’re not installing anything? Open up the monitor and you might…

Original Article Can be Found Here:

Moo0 File Monitor Shows Real Time File Changes In Windows

Also published on Medium.

You Can Grab the Same Software Pixar Used to Make Wall-E For Free Soon

June 2, 2014 / Paul / 0 Comments

If you’re an aspiring animator, this might be the best news you’ll hear this month: Pixar is giving away – that’s right, giving away – a version of RenderMan, its in-house rendering software. Gratis. No catch. You’ll be able to download the program some time in August. Pixar has used RenderMan, which costs $500 a pop for commercial use, to render some of its best-known animated features like Wall-E, Up and Toy Story, so this is a really, really big deal. It’s just one part of a larger software suite that goes into a Pixar blockbuster – it’s not an animation program, and you’ll definitely need one of those – but it’s remarkably capable. And it’s free. Simply fill up a registration form, download the program when …

Original Article Can be Found Here:

You Can Grab the Same Software Pixar Used to Make Wall-E For Free Soon