Click… sale……click……no sale……no sale… You tensely sit at your desk and watch the data pour in from the first few days of your new conversion optimization campaign. Not good – no sales and no inkling of a winning variant. As the days turn into weeks you feel your blood pressure rise as you stare at the site intently – as though you could simply will conversions to happen. Of course you cannot. Every time the phone rings, you hope it isn’t your client. You would rather receive a call from the IRS than see your client’s number come up. You start to panic because you are spending your client’s money on PPC and labor and are not …

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The Conversion Optimization Flaw You Need to Know

Also published on Medium.