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What Makes Readers Click Buy? The Secrets to Great Sales Emails

What’s your purpose for running an email marketing campaign? Ultimately, you’re in email marketing to help your business thrive and grow. That means you’re getting into email marketing to sell more stuff. Not sure that’s you? Then look at it this way: Businesses want to sell more products. Freelancers and contractors want to sell their services. Nonprofits want to “sell” supporters on their good cause. Bloggers and writers aim to “sell” their content or their books. Political groups want to “sell” their message. And so on… We’re all peddling something. So far in our Tuts+ series on email marketing, we’ve looked at how emails are primarily about building a relationship with your subscribers. Through this relationship, your subscribers come to know and trust your company. When they’re …

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What Makes Readers Click Buy? The Secrets to Great Sales Emails

The Conversion Optimization Flaw You Need to Know

You tensely sit at your desk and watch the data pour in from the first few days of your new conversion optimization campaign. Not good – no sales and no inkling of a winning variant. As the days turn into weeks you feel your blood pressure rise as you stare at the site intently, as though you could simply will conversions to happen. Of course you cannot. Every time the phone rings, you hope it isn’t your client. You would rather receive a call from the IRS than see your client’s number come up. You start to panic because you are spending your client’s money on PPC and labor and are not …

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The Conversion Optimization Flaw You Need to Know

Optimizing Every Page of the Customer Journey

On May 12, 2014

Tips how to improve every page of your website in order to get more leads and sales from the same amount of visitors. The tips are based on ab-tests. Show more Tips how to improve every page of your website in order to get more leads and sales from the same amount of visitors. The tips are based on ab-tests. Statistics Views Total Views 669 Views on SlideShare 369 Embed Views 300 Actions Likes 6 Downloads 0 Comments 0 7 Embeds 300 http://www.conversionday.be 294 http://www.lne.be&_=1399976268982 HTTP 1 http://www.lne.be&_=1400238176208 HTTP 1 http://www.lne.be&_=1400437360534 HTTP 1 http://www.lne.be&_=1400446784250 HTTP 1 https://www.linkedin.com 1 https://twitter.com 1 More… Accessibility Categories Usage Rights © All Rights Reserved Report content Show less

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Optimizing every page of the customer journey

Marketing Can No Longer Rely on the Funnel

One of the central concepts of marketing and sales is the funnel through which companies are supposed to systematically move prospects from awareness through consideration to purchase. But consumers are now more informed, connected, and empowered than ever. Does the funnel still work in a digital, social, mobile age? We asked some of the leading marketers in the world – from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa – to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. According to these marketers, the primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of …

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Marketing Can No Longer Rely on the Funnel

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