Social analytics has been in the news again with Twitter’s recent acquisition of Gnip. There appears to be a consensus that hidden within the mass of social data are insights that can provide companies with a competitive edge. However, drawing out these insights is not easy despite the range of social analytics tools that exist. This week in SMToolbox, I am looking at how you can develop insights with Bottlenose, which brings a refreshing and sophisticated approach to real time social analytics.One of the things I liked when talking to Bottlenose was their aim to create narratives from noise. At one level Bottlenose is similar to other tools in that it aims to spot social trends, track interests, measure conversations, analyze keywords and identify …

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SMToolbox: Creating Narrative from Noise with Bottlenose Social Analytics