On Episode 63 of The Edge of Innovation, we’re talking with entrepreneur Greg Arnette, about some of the latest tech trends and gadgets that are on our radar.
Tag: usability
Why is everybody using Facebook, is it good marketing or good usability?
People use products because they are perceived to have a positive cost-benefit tradeoff in the user experience. Usability –making a product easy to use –lowers the cost but is not itself a UX benefit. User will put up with low usability and other costs like loss of privacy and annoying advertisements if they think the benefits are worth it. Marketing (by which I think you mean promoting a product) is not itself a cost or benefit for the user, but are attempts by the product-maker to influence the perceived costs and benefits. That’s important to do, but not the only thing. Desirability Facebook is one of those products that succeeds because of its own success. Desirabilty –the degree the product reflects …
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Why is everybody using Facebook, is it good marketing or good usability?
Lunchtime Learning – UX is not just design, it’s the key to innovation and growth
About Damian Rees Damian has worked as a usability and user experience consultant for over 13 years. He has worked in senior roles within companies like the BBC and National Air Traffic Services where he has researched and designed for users in a variety of different contexts including web applications, voice recognition, and air traffic control interfaces. Follow Damian on twitter @damianrees
Original Article Can Be Found Here:
Lunchtime Learning – UX is not just design, it’s the key to innovation and growth
Also published on Medium.
Ten Mistakes to Avoid When Designing Your Website
Building a website can be easy but the real challenge lies in making it usable. People often mistake a website’s role. They often forget that the website is their face to the world. In reality, website should not be the only way for people to find about you, but it is the way your customers, fans or your donors interact with you. It is surprising that we see little attention paid to getting web design right. I have seen that sites which are often visually attractive lack focus, or it is embedded with too many different fonts. Avoiding a few simple mistakes can help you establish a grand website. But I am sure many of the readers are wondering what mistakes have they done while designing…
Original Article Can Be Found Here: