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Social analytics has been in the news again with Twitter’s recent acquisition of Gnip. There appears to be a consensus that hidden within the mass of social data are insights that can provide companies with a competitive edge. However, drawing out these insights is not easy despite the range of social analytics tools that exist. This week in SMToolbox, I am looking at how you can develop insights with Bottlenose, which brings a refreshing and sophisticated approach to real time social analytics.One of the things I liked when talking to Bottlenose was their aim to create narratives from noise. At one level Bottlenose is similar to other tools in that it aims to spot social trends, track interests, measure conversations, analyze keywords and identify …

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SMToolbox: Creating Narrative from Noise with Bottlenose Social Analytics

If it seems like everyone is on some sort of social media outlet, that assumption may not be far off. As of September 2013, 73% of adults online are on social networks. Because most social media networks are free and can reach a large audience, it’s no wonder that people and companies have increased their presence on social media. The thing is, not every social media outlet is the same. Each network has a different message and audience. For example, just because MTV has a large following on Twitter, doesn’t mean that it would find the same success on LinkedIn. This is why you need to find out where a majority of your audience is spending time. If not, all of your hard work is for …

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10 Social Media Accounts You Can Learn From

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Tag: Twitter