Tag: search engine

The Future Of SEO Is Personalized Search: Interview with Warren Lee

June 19, 2014 / Paul / 0 Comments

As part of our coverage from last week’s sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, Content Marketing and Analytics, I recently caught up with SEO professional Warren Lee after he gave a presentation on “Bringing Sexy Back for SEO” which covered increasing relevance and influence of SEO in overall marketing strategy. Warren believes the future of SEO is in personalization, and that SEOs could be doing a better job of taking advantage of how search can be personalized in a strategic way. Warren also describes Hummingbird as a big game changer that SEOs aren’t taking notice of as much as they should. So I asked Warren, What are the key things people should be doing in regards …

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The Future Of SEO Is Personalized Search: Interview with Warren Lee

eBay Just Lost 80% of its Organic Rankings: Here’s Why

May 26, 2014 / Paul / 0 Comments

Poor eBay – They’re having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack. Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet: First released in 2011, Panda is a component of the organic search ranking algorithm designed to weed out low-quality sites, or those with “thin content.” In its initial release, Panda affected approximately 12% of all search queries by March 2013, Google had refreshed Panda 25 times, making it a constant source of aggravation in SEO circles. This update is particularly worrisome …

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eBay Just Lost 80% of its Organic Rankings: Here’s Why

Easy-To-Understand Suggestions And Advice For Search Engine Optimization

May 26, 2014 / Paul / 0 Comments

TIP! As you build an SEO page, try not to be fooled into thinking about advertising as a primary tool. It brings in new traffic, but doesn’t affect rank. Search engine optimization techniques are vital to help your site rise above the hundreds of others you’ll be competing against. Search engines are the real information superhighway these days, and people are more likely to visit sites near convenient exits. Use this article to make sure the website they find on a search engine is yours! TIP! For a good affiliate marketing strategy set up pay-per-click advertising. It’s true that the amount paid per click is a relatively small amount, but this can quickly accumulate into sizable earnings and it’s an easy…

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Easy-To-Understand Suggestions And Advice For Search Engine Optimization

SearchCap: Google’s Secret Translate Service, Animated 3D Maps & Bing Wake Times

April 30, 2014 / Paul / 0 Comments

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: The Earliest & Latest Searchers By CityMicrosoft Bing posted data on the earliest risers by city based on Bing usage data. Bing said they thought it would be interesting to look at Bing usage as a proxy for when people get online, start work or otherwise wake up. The earliest city to rise is San Francisco, reaching 50% of Bing traffic – How To Amp Up Your User Engagement (And Get More Links)People like to link to content that shows signs of life. If you have an active community, people are more likely to return often…

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SearchCap: Google’s Secret Translate Service, Animated 3D Maps & Bing Wake Times

Using Elasticsearch for Drupal 7 Search

April 26, 2014 / Paul / 0 Comments

We’re big fans of Elasticsearch. It is significantly easier to deploy, manage, and scale than SOLR in our experience. Since we’ve already been using Elasticsearch for indexing and storing system logs, it makes since for use to use Elasticsearch as the search backend for our clients’ websites. While currently not as feature-complete as the present SOLR integration for Search API, our Elasticsearch integration handles many of the most commonly used search features, and we’re adding new capabilities as time and demand permits. Getting started with Elasticsearch is easy. Install and configure Elasticsearch Elasticsearch is very easy to install. If you’re just getting started, the default settings are likely adequate for your needs. You just need to download and install the appropriate package from Elasticsearch.org. If …

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Using Elasticsearch for Drupal 7 Search