Tag: Google

Why You Don’t See “World Cup” Ads On Google

June 8, 2014 / Paul / 0 Comments

A Google Trends chart shows the huge spikes in search volume for “World Cup” in the years the tournament is held. Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was held, in 2006 and 2010. What may surprise you is the search results from all this World Cup interest will be largely free of ads on Google.com. FIFA, the organization that puts on the World Cup every four years, has trademark or intellectual property protection on terms including World…

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Why You Don’t See “World Cup” Ads On Google

Google’s Matt Cutts On Assessing Quality Of A Page Without Links

June 3, 2014 / Paul / 0 Comments

In the latest video by Google’s Matt Cutts, he talks about how Google may determine the quality of a page of content without there being many links. By Matt’s expression, he seemed to give off the feeling that without links, it is really hard for Google to determine the quality of the page. He said, you have to go to pre-Google days, how search engines worked before links, and look at the words on the page. Matt explained you need to judge the content based on the words on the page and the more often the words are on the page, in a diminishing scales type of way, the more likely the page is about that word. Google also uses a factor…

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Google’s Matt Cutts On Assessing Quality Of A Page Without Links

Google Cuts off Chrome Extensions That Don’t Come From the Web Store

May 31, 2014 / Paul / 0 Comments

A while back Google said that it would stop letting Windows users install Chrome extensions that didn’t come directly from the Web Store. The company ended up delaying the plan, but there is no more fighting it. Today users of the stable channel of Chrome on Windows will no longer be able to install extensions from outside the Web Store. That won’t impact too many users thankfully, but it could make it difficult for those that like to run experimental add-ons. If you’ve already sideloaded extensions from outside of the Chrome Web Store, those will be disabled starting today; if you want to re-enable them, you’ll have to make the switch to the dev channel of the browser. The idea is to protect users from…

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Google cuts off Chrome extensions that don’t come from the Web Store

Google’s Checklist on How to Build the Best Keyword List for Your Business!

May 31, 2014 / Paul / 0 Comments

Google AdWords has released a checklist for digital marketers to help them draw the maximum out of their keywords. This checklist is a part of the larger document – Keywords to the Wise – which aims at increasing demand with some smart keyword strategies. AdWords posted a link to the same document via Twitter yesterday. Here’s the checklist for keyword and targeting: Your keywords should reflect the different types of queries that users type when they are searching for something you offer. Make sure that your keywords and their management are in alignment with the objectives of your business. Delete those keywords which no longer drive traffic to your website. Use broad match to capture long tail queries, reserve exact match for your primary volume and value …

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Googleâ€™s Checklist on How to Build the Best Keyword List for Your Business!

Press Release Sites See Huge Drop In Google Ranking After Panda 4.0

May 31, 2014 / Paul / 0 Comments

Yesterday I reported at Search Engine Land that Panda 4.0 may have hurt press release sites and showed SearchMetrics data for PRWeb, PR Newswire, BusinessWire and PRLog all losing between 60% to 85% of their SEO visibility. This drop seems to have come right after the Google Panda 4.0 update. The controversy around press release sites were mostly about links flowing from those releases, not necessarily the issue with the duplicative nature of that content. But let’s be honest, many many press releases issued are content thin and spammy on the content end, not just on the link end. So maybe, just maybe, Panda 4.0 adjusted for it and the big sites felt it? Sean from SEER also documented the drop via SEM Rush data and screen shots of before …

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Press Release Sites See Huge Drop In Google Ranking After Panda 4.0