Tag: email

InDesign Best Practices for EPUB Exports

September 15, 2014 / Paul / 0 Comments

Tweet embedded content Email Sharebar Tweet embedded content Email When faced with ridiculous deadlines and last-minute, messy copy from editors, designers may resort to bad InDesign habits. Here are some basic InDesign best practices that are especially important to follow when the file will be exported to epub. While there are ways to clean up the problems caused by not following these guidelines, it pays to follow them from the start. And if youâ€™re just too damn busy designing, you can hire a professional typesetter (hi!) to handle all of this quickly and cleanly. Your clients will thank you for providing squeaky-clean files. Styles Paragraph and Character Styles are usually translated to CSS for epub, so you should use them to format ALL …

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InDesign Best Practices for EPUB Exports

What Makes Readers Click Buy? The Secrets to Great Sales Emails

September 15, 2014 / Paul / 0 Comments

What’s your purpose for running an email marketing campaign? Ultimately, you’re in email marketing to help your business thrive and grow. That means you’re getting into email marketing to sell more stuff. Not sure that’s you? Then look at it this way: Businesses want to sell more products. Freelancers and contractors want to sell their services. Nonprofits want to “sell” supporters on their good cause. Bloggers and writers aim to “sell” their content or their books. Political groups want to “sell” their message. And so on… We’re all peddling something. So far in our Tuts+ series on email marketing, we’ve looked at how emails are primarily about building a relationship with your subscribers. Through this relationship, your subscribers come to know and trust your company. When they’re …

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What Makes Readers Click Buy? The Secrets to Great Sales Emails

Email Design: How to Improve Customer Engagement

July 14, 2014 / Paul / 0 Comments

Why is a good email design important? A well-designed newsletter is key to your email marketing success. A high-quality design can highlight your calls to action, prioritize your content and ensure you are instantly recognized in the inbox. Designing for email however is quite different to designing for the web, print or any other medium. Emails aren’t like complex websites or graphic heavy posters; they should be nicely designed but somewhat basic. This will make it easy for your subscribers to open, engage and click. Here are five essential tips to making sure your email campaigns are a success. Stay on-brand Most people, before they engage with an email, they want to see who it’s from. They will see your graphics first. …

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Email Design: How to Improve Customer Engagement

A Hacker Artist Sent the NSA an Encrypted, Theoretically Uncrackable Mixtape

July 13, 2014 / Paul / 0 Comments

In late May, hacker artist David Huerta, co-organizer of Art Hack Day and Cryptoparty, sent the NSA one hell of a snail mail. Huerta built a DIY encrypted mixtape using an Arduino board and a transparent acrylic case, containing a “soundtrack for the modern surveillance state.” It’s a mixtape the NSA won’t be able to listen to because of the power of private key-based cryptography. Originally, Huerta wanted to make a traditional mixtape and share it with friends and co-workers. But, without a cassette recorder, he didn’t get very far. That’s when his DIY hacker artist instincts kicked in, and he started building the encrypted mixtape at NYC Resistor. “I made my own version of a mixtape with an Arduino and wave shield …

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A Hacker Artist Sent the NSA an Encrypted, Theoretically Uncrackable Mixtape

How Sitepoint lifted their email click-through rate by 16% in one day

July 13, 2014 / Paul / 0 Comments

Could you benefit from increasing your email click-through rate by 16% in one day? Adam Roberts at SitePoint recently ran some tests on Versioning – one of their popular email newsletters – and repeatedly improved their click-through rates, while learning about their subscribers in the process. Read on to find out how simple changes can have a big impact on your campaign results. We asked Adam to walk through how Versioning evolved from average to awesome – without losing the minimalist look. So, take it away: Versioning at v1.0 At SitePoint, we’re a huge believer in email, with a sizeable roster of newsletters containing web design news and views delivered weekly and fortnightly. Recently, we launched something a little bit different: a daily newsletter aimed at offering web …

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How Sitepoint lifted their email click-through rate by 16% in one day