Tag: customers

Ten Mistakes to Avoid When Designing Your Website

Building a website can be easy but the real challenge lies in making it usable. People often mistake a website’s role. They often forget that the website is their face to the world. In reality, website should not be the only way for people to find about you, but it is the way your customers, fans or your donors interact with you. It is surprising that we see little attention paid to getting web design right. I have seen that sites which are often visually attractive lack focus, or it is embedded with too many different fonts. Avoiding a few simple mistakes can help you establish a grand website. But I am sure many of the readers are wondering what mistakes have they done while designing…

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Ten Mistakes to Avoid When Designing Your Website

Why Turning Services into Products is Good for Business AND Customers

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Lynn Serafinn explains how and why business owners can make more money and provide more value to clients (and themselves) by turning services into products. While many of my clients are authors, they also tend to be what I call “service providers” – coaches, counsellors, mentors, consultants, therapists, and various kinds of practitioners. The services they offer enhance their clients’ and customers’ business, health, personal and professional life, and even spiritual life. While all of these services have great value to those who use them, it is my experience that many business owners who offer such services find it difficult to market themselves and flog their wares to the public. I touch upon this subject towards…

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Why Turning Services into Products is Good for Business AND Customers


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