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Lynn Serafinn explains how and why business owners can make more money and provide more value to clients (and themselves) by turning services into products. While many of my clients are authors, they also tend to be what I call “service providers” – coaches, counsellors, mentors, consultants, therapists, and various kinds of practitioners. The services they offer enhance their clients’ and customers’ business, health, personal and professional life, and even spiritual life. While all of these services have great value to those who use them, it is my experience that many business owners who offer such services find it difficult to market themselves and flog their wares to the public. I touch upon this subject towards…
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