Tag: content

Silly Marketer, Title Tags Are for Robots!

May 24, 2014 / Paul / 0 Comments

Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right?In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that. Hey, Moz fans, welcome to yet another edition of Whiteboard Friday. I’m Jen Lopez, the Director of the Community here at Moz, and today I’m going to take you on a tale of two marketers.We have the SEO, right? We focus on making sure that the robots and that the spiders are crawling through our sites and can get to them. Then when we want things to show up in the SERPs, we …

Original Article Can Be Found Here:

Silly Marketer, Title Tags Are for Robots!

Also published on Medium.

Panda 4.0’s Big Loser Is eBay: Winners & Losers Chart

May 22, 2014 / Paul / 0 Comments

Yesterday, Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down, and eBay might be one of the big losers. Searchmetrics gave us their initial winners and loser charts, based on rankings they continually monitor. These show that one of the biggest losers was eBay. According to the data, eBay lost a tremendous amount of traffic from Google, much of it from the ebay.com/bhp/ area of its site. Another huge loser was Ask.com, yes, the search engine, that lost a tremendous amount of traffic in their Questions section at ask.com/question/. The Losers: Ask.com, eBay, Biography.com…..

Original Article Can Be Found Here:

Panda 4.0’s Big Loser Is eBay: Winners & Losers Chart

Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing

May 19, 2014 / Paul / 0 Comments

In theory, videos should be one of a nonprofit marketer’s most powerful tools. No content on the web today has the same viral potential of video, and few forms of content can match it for immediacy. In the span of a few minutes, videos can transport audiences to the front lines of an organization to experience compelling stories by sight and sound the sort of up-close-and-personal impact that’s usually reserved for in-person meetings. As an added bonus, the potential audience for video content is virtually limitless, from conference attendees to readers of virtual annual reports to casual viewers on YouTube (the third most trafficked site on the internet today, behind Facebook and Google). But in practice, many nonprofits are still …

Original Article Can Be Found Here:

Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing

404 Page Designs – 32 Fresh Error Pages Examples

May 11, 2014 / Paul / 0 Comments

The design of 404 error pages is the part of website. Mostly 404 error pages design are really cool and innovative to look at when stumbled onto accidentally. In this post weâ€™re rounded up new 404 page designs examples for inspiration. Many web designers take time to build a custom 404 page design, that helps keep visitors on your website, perhaps suggesting alternative content or simply keeping them amused in the face of an error. You may be interested in the following modern related articles as well. New Amazing Digital Photo Manipulation Tutorials 16 New Free Fonts for Graphic Designers New Modern Style Responsive WordPress Themes Fresh Web UI Design Elements & PSD UI Kits for Designers Please feel free to join us follow on Facebook, Twitter and Google+ for updates…

Original Article Can Be Found Here:

404 Page Designs â€“ 32 Fresh Error Pages Examples

Google’s Matt Cutts: Over Time Backlinks Will Become Less Important

May 5, 2014 / Paul / 0 Comments

Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them. Matt explained that Google is focusing a lot now on working on ways to determine if a web page is meets the expectations of an expert user. They do this currently by looking at the links to the page, the reputation of the site and pages and the quality of the content on that particular page. When Google is better at understanding actual language, natural language, which you see with their conversational search efforts. Google will be better to understand expert user’s queries and match them better…

Original Article Can Be Found Here:

Google’s Matt Cutts: Over Time Backlinks Will Become Less Important