Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right?In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that. Hey, Moz fans, welcome to yet another edition of Whiteboard Friday. I’m Jen Lopez, the Director of the Community here at Moz, and today I’m going to take you on a tale of two marketers.We have the SEO, right? We focus on making sure that the robots and that the spiders are crawling through our sites and can get to them. Then when we want things to show up in the SERPs, we …

Original Article Can Be Found Here:

Silly Marketer, Title Tags Are for Robots!

Also published on Medium.