Tag: business

Tim Cook Ripped Apart Google’s Business Model In Two Paragraphs

September 19, 2014 / Paul / 0 Comments

Justin Sullivan, Getty ImagesApple CEO Tim Cook. Apple CEO Tim Cook wrote an open letter to customers Wednesday detailing the company’s privacy policy. One portion of the letter sticks out in particular, and it’s a clear jab at the way Google does business. Cook writes that many internet services are free but use your personal data to market products to you. “You are the product,” Cook writes. That’s how Google operates. Its algorithms scan your email, web searches, etc. to show you relevant ads. Facebook has a similar model. Here’s the key part of the letter: A few years ago, users of Internet services began to realize that when an online service is free, youâ€™re not the customer. Youâ€™re the product. But at Apple…

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Tim Cook Ripped Apart Google’s Business Model In Two Paragraphs

What Makes Readers Click Buy? The Secrets to Great Sales Emails

September 15, 2014 / Paul / 0 Comments

What’s your purpose for running an email marketing campaign? Ultimately, you’re in email marketing to help your business thrive and grow. That means you’re getting into email marketing to sell more stuff. Not sure that’s you? Then look at it this way: Businesses want to sell more products. Freelancers and contractors want to sell their services. Nonprofits want to “sell” supporters on their good cause. Bloggers and writers aim to “sell” their content or their books. Political groups want to “sell” their message. And so on… We’re all peddling something. So far in our Tuts+ series on email marketing, we’ve looked at how emails are primarily about building a relationship with your subscribers. Through this relationship, your subscribers come to know and trust your company. When they’re …

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What Makes Readers Click Buy? The Secrets to Great Sales Emails

Top 5 Tools for Naming Your Startup

August 26, 2014 / Paul / 0 Comments

So you’ve got a great idea for a business. You’re sure it’s the next big thing, and you’re ready to start bringing it to life. But first you need a name. If you were Evan Williams, you’d already have come up with a name like Odeo or Twitter. Instead, you’ve had 100 name ideas and they were all terrible. Now you’re looking for some outside help. Naming your startup is hard, but as it happens, there are some useful tools out there that can help you find the brand that’ll make you famous. Here’s a look at five of the best (plus a few bonus tools that didn’t quite make the cut). Visual Thesaurus The first step in …

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Top 5 Tools for Naming Your Startup

Your high IQ Will Kill Your Startup

July 6, 2014 / Paul / 0 Comments

This article was originally published on March 4, 2010 at Max Klein’s blog.

It has since fallen off the Internet and into the great 404 void. I am republishing it here because it is one of the very few blog posts that I’ve read in my lifetime that have stuck with me. If the original comes back online, please kindly comment below and I’ll remove this copy from my blog. In 2004 I was in Brazil, walking down the hill in Lapa to get some lunch. I was with a friend who I had met in the hostel I was staying – his name was Ofer. We were having a discussion about intelligence, and what role it plays in success. Then out of the side of the road…

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Your high IQ will kill your startup

How Did LeadPages go From 0 to 15,000 Customers in 12 Months?

July 1, 2014 / Paul / 0 Comments

Launched in January 2013, LeadPages has gained over 16,000 paying customers. Hitting a $3.5 million run rate the first nine months after launching, they are growing at about 20% month-over-month (compound growth). The tips and tactics Tim Paige, Conversion Educator at LeadPages, shares in this webinar are based on billions of data points and thousands of split tests. LeadPages processes about 3 million opt-ins per month and about 15 million page views per month. They store billions of data points. But how did LeadPages go from 0 to 15,000 customers in 12 months? In the webinar, Paige shares the following tips: Create a Lot of Opt-in Opportunities (Webinars, Free Reports, Live Demos, etc.) When LeadPages was created, Paige said the founders didn’t start by building a product. Instead, …

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How Did LeadPages go From 0 to 15,000 Customers in 12 Months?