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SMToolbox: Bringing Together SEO, Social and Content Marketing with gShift

May 25, 2014 / / 0 Comments

It is clear there is a very strong and growing relationship between search and social. The future of SEO and social is also closely tied to content marketing, which we can see through terms such as social content, content SEO and social content marketing. This week in SMToolbox I take a look at gShift, a tool that embraces search, content marketing and social. Background The gShift SaaS platform collects and stores both social and search data, as the team recognized early on that to improve the performance of content you need to look at both elements. Currently they analyze data for over 10,000 brands and have over 350 agency clients across 22 countries. The aim of the gShift platform is to provide agencies and brand marketers with insights to help…

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SMToolbox: Bringing Together SEO, Social and Content Marketing with gShift

Manvotional: Want to Change the World? Start by Making Your Bed

May 25, 2014 / / 0 Comments

Editor’s note: The following commencement address was given last week to the graduates of the University of Texas by Naval Admiral William H. McRaven. McRaven is the commander of U.S. Special Operations and oversaw the mission that killed Osama bin Laden. As much as it pains me to post a speech that ends with “Hook em horns” – it’s too awesome not to share. President Powers, Provost Fenves, Deans, members of the faculty, family and friends and most importantly, the class of 2014. Congratulations on your achievement. It’s been almost 37 years to the day that I graduated from UT. I remember a lot of things about that day. I remember I had throbbing headache from a party the night before. …

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Manvotional: Want to Change the World? Start by Making Your Bed

10 InDesign Preferences You Must Change Today

May 24, 2014 / / 0 Comments

By Kelly Kordes Anton InDesign CC makes a lot of assumptions about you. For example, it’s pretty sure that your world view is pretty Dark. It thinks you understand picas. And it’s pretty sure that you don’t want to take advantage of that gorgeous display your monitor offers. I can’t tell you why it makes these assumptions—but I can tell you where to change them if they’re not working for you. So if you’ve never customized your InDesign preferences, just press Command+K (Mac) or Ctrl+K (Windows) to open the dialog box and follow along. 1. Lighten Up Does anyone really like that awful Dark interface? You do? Fine, skip to No. 2. The rest of you, select Interface > Color Theme in the …

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10 InDesign Preferences You Must Change Today

Silly Marketer, Title Tags Are for Robots!

May 24, 2014 / / 0 Comments

Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right?In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that. Hey, Moz fans, welcome to yet another edition of Whiteboard Friday. I’m Jen Lopez, the Director of the Community here at Moz, and today I’m going to take you on a tale of two marketers.We have the SEO, right? We focus on making sure that the robots and that the spiders are crawling through our sites and can get to them. Then when we want things to show up in the SERPs, we …

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Silly Marketer, Title Tags Are for Robots!

How to improve InnoDB Performance by 55%

May 24, 2014 / / 0 Comments

During April’s Percona Live MySQL Conference and Expo 2014, I attended a talk on MySQL 5.7 performance an scalability given by Dimitri Kravtchuk, the Oracle MySQL benchmark specialist. He mentioned at some point that the InnoDB double write buffer was a real performance killer. For the ones that don’t know what the innodb double write buffer is, it is a disk buffer were pages are written before being written to the actual data file. Upon restart, pages in the double write buffer are rewritten to their data files if complete. This is to avoid data file corruption with half written pages. I knew it has an impact on performance, on ZFS since it is transactional I always disable it, but I never realized how important the performance …

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How to improve InnoDB performance by 55%

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