On Episode 21 of the Edge of Innovation, we discuss persuasion with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here:

Hacking the Future of Business!
On Episode 21 of the Edge of Innovation, we discuss persuasion with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here:
On Episode 20 of the Edge of Innovation, we discuss the psychology of design with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here: http://www.victoryocco.com/
Do you know the difference between an m-dash and an n-dash? What about a hyphen? Differences such as these are probably perceived by your eyes and brain on a daily basis, and they affect the nature of how you process content- but it is unlikely that you spend considerable time pondering their intricacies. When choosing a font, it is critical that you consider these factors. Every letter and curve tells its own story in beautiful art that deserves respect.
Today, on Episode 19 of the Edge of Innovation, we discuss the psychology of design with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here: http://www.victoryocco.com/
Today on the Edge of Innovation, we discuss the psychology of design with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here: http://www.victoryocco.com/