Author: Paul

From Gmail to Fastmail

Email is crucial to me, I can’t even remember the last day I didn’t check my inbox. It’s my preferred channel for communicating and interacting with other people “electronically”. Like many developers I also use emails to keep track of the activity of all the projects I contribute to. I also receive all sorts of emails from machines, sometime server alerts or even from my Arduino powered home automation. Finding a good email provider is a hard task. You need a company you can trust to receive, manage and deliver all your emails especially when you have more than 80k+ emails in total (like I do). In this article I’m going to do a quick overview of the reasons I chose Fastmail …

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From Gmail to Fastmail

SMToolbox: Bringing Together SEO, Social and Content Marketing with gShift

It is clear there is a very strong and growing relationship between search and social. The future of SEO and social is also closely tied to content marketing, which we can see through terms such as social content, content SEO and social content marketing. This week in SMToolbox I take a look at gShift, a tool that embraces search, content marketing and social. Background The gShift SaaS platform collects and stores both social and search data, as the team recognized early on that to improve the performance of content you need to look at both elements. Currently they analyze data for over 10,000 brands and have over 350 agency clients across 22 countries. The aim of the gShift platform is to provide agencies and brand marketers with insights to help…

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SMToolbox: Bringing Together SEO, Social and Content Marketing with gShift

Manvotional: Want to Change the World? Start by Making Your Bed

Editor’s note: The following commencement address was given last week to the graduates of the University of Texas by Naval Admiral William H. McRaven. McRaven is the commander of U.S. Special Operations and oversaw the mission that killed Osama bin Laden. As much as it pains me to post a speech that ends with “Hook em horns” – it’s too awesome not to share. President Powers, Provost Fenves, Deans, members of the faculty, family and friends and most importantly, the class of 2014. Congratulations on your achievement. It’s been almost 37 years to the day that I graduated from UT. I remember a lot of things about that day. I remember I had throbbing headache from a party the night before. …

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Manvotional: Want to Change the World? Start by Making Your Bed

Silly Marketer, Title Tags Are for Robots!

Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right?In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that. Hey, Moz fans, welcome to yet another edition of Whiteboard Friday. I’m Jen Lopez, the Director of the Community here at Moz, and today I’m going to take you on a tale of two marketers.We have the SEO, right? We focus on making sure that the robots and that the spiders are crawling through our sites and can get to them. Then when we want things to show up in the SERPs, we …

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Silly Marketer, Title Tags Are for Robots!

10 InDesign Preferences You Must Change Today

By Kelly Kordes Anton InDesign CC makes a lot of assumptions about you. For example, it’s pretty sure that your world view is pretty Dark. It thinks you understand picas. And it’s pretty sure that you don’t want to take advantage of that gorgeous display your monitor offers. I can’t tell you why it makes these assumptions—but I can tell you where to change them if they’re not working for you. So if you’ve never customized your InDesign preferences, just press Command+K (Mac) or Ctrl+K (Windows) to open the dialog box and follow along. 1. Lighten Up Does anyone really like that awful Dark interface? You do? Fine, skip to No. 2. The rest of you, select Interface > Color Theme in the …

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10 InDesign Preferences You Must Change Today

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