Content marketing got a major boost with LinkedIn’s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In this era of content-driven marketing, LinkedIn’s publishing platform has enormous potential. Not every user can use the publishing platform, but LinkedIn promises universal rollout within the next few months. Time will tell how this publishing platform will perform in the months ahead, but here are some points of consideration. The Benefits of LinkedIn Publishing Those who are already publishing on LinkedIn have noticed big advantages. Here are some of them. LinkedIn content has huge exposure. When an article is published on LinkedIn, it gets massive amounts of views. Many writers, even those with no …

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Your Guide to Unleashing Killer Content Marketing on LinkedIn