Tagcontent marketing

Ed Alexander – Website Content Development and Segmentation

Today on the Edge of Innovation, we are talking with Ed Alexander, founder of Fan Foundry, about developing your Website Content as well as content segmentation and publishing.

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Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

In case you missed it, the “ruthless pragmatism” approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood. The success of House of Cards for Netflix is unlike any previous television show and has become a symbol of the online content movement. Since the show’s release, Mr. Spacey has spoken at several conferences urging journalists and broadcasters to follow the Netflix model of producing in-depth content with a great story, yet,­ he still surprised people by giving a keynote speech at the recent Content Marketing World…

Original Article Can Be Found Here:

Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

Your Guide to Unleashing Killer Content Marketing on LinkedIn

Content marketing got a major boost with LinkedIn’s publishing platform. Over the past few weeks, LinkedIn has gradually rolled out a way for users to publish their own content. In this era of content-driven marketing, LinkedIn’s publishing platform has enormous potential. Not every user can use the publishing platform, but LinkedIn promises universal rollout within the next few months. Time will tell how this publishing platform will perform in the months ahead, but here are some points of consideration. The Benefits of LinkedIn Publishing Those who are already publishing on LinkedIn have noticed big advantages. Here are some of them. LinkedIn content has huge exposure. When an article is published on LinkedIn, it gets massive amounts of views. Many writers, even those with no …

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Your Guide to Unleashing Killer Content Marketing on LinkedIn

The Future Of SEO Is Personalized Search: Interview with Warren Lee

As part of our coverage from last week’s sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, Content Marketing and Analytics, I recently caught up with SEO professional Warren Lee after he gave a presentation on “Bringing Sexy Back for SEO” which covered increasing relevance and influence of SEO in overall marketing strategy. Warren believes the future of SEO is in personalization, and that SEOs could be doing a better job of taking advantage of how search can be personalized in a strategic way. Warren also describes Hummingbird as a big game changer that SEOs aren’t taking notice of as much as they should. So I asked Warren, What are the key things people should be doing in regards …

Original Article Can Be Found Here:

The Future Of SEO Is Personalized Search: Interview with Warren Lee

SMToolbox: Bringing Together SEO, Social and Content Marketing with gShift

It is clear there is a very strong and growing relationship between search and social. The future of SEO and social is also closely tied to content marketing, which we can see through terms such as social content, content SEO and social content marketing. This week in SMToolbox I take a look at gShift, a tool that embraces search, content marketing and social. Background The gShift SaaS platform collects and stores both social and search data, as the team recognized early on that to improve the performance of content you need to look at both elements. Currently they analyze data for over 10,000 brands and have over 350 agency clients across 22 countries. The aim of the gShift platform is to provide agencies and brand marketers with insights to help…

Original Article Can Be Found Here:

SMToolbox: Bringing Together SEO, Social and Content Marketing with gShift

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