The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Sometimes we don’t need to travel to exotic linked data sources to discover treasure troves of precious information about our audience’s desires, aspirations, fears, and complaints. Sometimes that treasure is just far as a phone call to the customer care department. Sometimes it is just a click away in the Q&A and/or Forum section of our site. And sometimes it’s just there, freely offered by our own competitors to everybody able to retrieve the correct information from them. Understanding what our audience is really talking about, what the specific language is that they use, and what their topics and themes …

Original Article Can Be Found Here:

Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study

Also published on Medium.