Tag: websites

Optimizing Landing Pages for Search Engines AND People

Are you getting as much traffic to your site as you want? There is an ongoing argument regarding whether we should create landing pages for search engine optimization or to increase conversions when visitors arrive. The obvious answer is we must do both. Getting traffic that won’t convert does no good. Beautiful pages that generate no sales won’t pay the bills. Every page can be created to do both, provided you have an efficient way to generate pages and test them for results. Let’s start with the basics: WHO is YOUR target audience? What exact words and phrases (your anchor text) are they using when looking for what you offer Decide on one 2-3 word phrase…

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Optimizing Landing Pages for Search Engines AND People

404 Page Not Found Error Page Plugins for WordPress

If a visitor arrives at your site and the page they are trying to access is not available, they will see a 404 or not found error message page. This could happen if they typed in the URL of an internal page incorrectly, clicked on a misspelt link, or the page they are looking for has been removed from your site. Whatever the reason for this error page to be displayed, it can be off-putting to the visitors and can create a bad first impression with your potential new readers, clients, or customers. Thankfully, as ever, there are a number of plugins available that allow you to solve this problem on your site, and even take advantage of 404 not found errors. 404 Error Page Plugins for WordPress Here …

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404 Page Not Found Error Page Plugins for WordPress

Introduction to ARIA

A New Approach to an Old Problem In Introduction to Web Accessibility and Semantic HTML, we saw how to write HTML using the proper semantic elements and attributes in order to expose element semantics to Assistive Technology (AT). However, that is only a part of the problem. These semantic techniques do not provide solutions to the now common dynamic websites. Web content that is created or updated after the page is rendered can be an issue for accessibility. The World Wide Web Consortium’s (w3c) 1999 standard, Web Content Accessibility Guidelines (WCAG) 1.0 addressed the issue of static content, the 2008 revision, WCAG 2.0 , includes guidelines and techniques that address dynamic content. Many common issues with dynamic content can be addressed by good coding practice. The WCAG 2.0 documentation includes many…

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Introduction to ARIA

How To Speed Up Your WordPress Website

Advertisement A few months ago, I ran an experiment to see how much faster I could make one of my websites in less than two hours of work. After installing a handful of WordPress plugins and fixing a few simple errors, I had improved the website’s loading speed from 1.61 seconds to 583 milliseconds. That’s a 70.39% improvement, without having made any visual changes to the website. According to a 2009 Akamai study1, 47% of visitors expect a page to load in under 2 seconds, and 57% of visitors will abandon a page that takes more than 3 seconds to load. Since this study, no shortage of case studies have confirmed that loading time affects sales. In 2006, Amazon reported that a 100-millisecond increase in page speed translated to a 1% …

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How To Speed Up Your WordPress Website

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