Tag: websites

How to Do Link Building for a Brand New Website

September 19, 2014 / / 0 Comments

FacebookTwitterGoogleLinkedin It’s done. After months of dreaming, planning, sketching, wireframing, designing, and developing, your brand new website is alive. But now what? Now that your website is live, the real work has begun—the work of building links and authority. Your website is only as awesome as it is authoritative. So, how do you take your shiny new website from its new-kid-on-the-block status and give it some link love? Don’t Do Link Building Like This First, there are some ways to not to do link building. Most of these are obvious, but let me just run through the basics. Don’t use a link network Don’t buy links Don’t exchange links Don’t do directory submissions Don’t be…

Originally posted here:

How to Do Link Building for a Brand New Website

How to Add Custom Code to Your WordPress Site (It’s Easier Than You Think!)

September 15, 2014 / / 0 Comments

Writing PHP, CSS, and HTML5 to modify a WordPress site can get pretty frustrating, but a good guide can make it easier. This is not that guide. This is just about how to add the code to your site once it’s already done. Don’t worry, though – that’s just as important. As there are quite a few ways to go about it, it helps to know the differences between the various options. But first, two warnings: Before you modify anything, back it up. In fact, keep backing up your work throughout the process. It also helps to have a separate file to paste discarded or soon-to-be-used code snippets into. If you installed someone else’s theme, never add code to your …

Originally posted here:

How to Add Custom Code to Your WordPress Site (It’s Easier Than You Think!)

Email Design: How to Improve Customer Engagement

July 14, 2014 / / 0 Comments

Why is a good email design important? A well-designed newsletter is key to your email marketing success. A high-quality design can highlight your calls to action, prioritize your content and ensure you are instantly recognized in the inbox. Designing for email however is quite different to designing for the web, print or any other medium. Emails aren’t like complex websites or graphic heavy posters; they should be nicely designed but somewhat basic. This will make it easy for your subscribers to open, engage and click. Here are five essential tips to making sure your email campaigns are a success. Stay on-brand Most people, before they engage with an email, they want to see who it’s from. They will see your graphics first. …

Original Article Can be Found Here:

Email Design: How to Improve Customer Engagement

SEO 101: On-Page Optimization

July 4, 2014 / / 0 Comments

Let’s face it. The foundation of anything (house, structure, or marketing campaign) is the single most important piece of the overall plan. Build on a weak foundation, and you can expect a collapse. The same goes for SEO. Even the best off-page strategy won’t do much if the foundational on-page strategy is not properly in place. Every internet marketer knows and understands this, but I constantly see shoddy on-page optimization when reviewing websites. After recently reviewing two websites with awful on-page SEO work, I was driven to write a detailed guide for new or experienced SEOs who want to effectively optimize their site on-page – the right way. To make this article as short and concise as possible, I have …

Original Article Can Be Found Here:

SEO 101: On-Page Optimization

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