Tag: websites

Does it Really Exist?

I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is the period of time that a new website owner blogs adds content, feeds their site but has nothing or almost nothing to show for it. The site is muddled, mired, bogged down in the sand. Question: Is there a search engine sandbox? Answer: From my experience. Yes, there is. Playing in the Sandbox I have numerous examples from my own experience where I plodded along, faithfully adding relevant content to my web site and seeing so little to show for my effort. Read minimal traffic. Then suddenly a jump. I wouldn’t exactly call it playing. Perhaps to …

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Does it Really Exist?

How to Look at Your Website the Way Google Does

When you spend months or years on a website, not to mention thousands of dollars, it’s hard to step back and look at it objectively. Can you look at it through the eyes of your users? Can you look at it the way Google does? If you can look at your website the way Google does, you’ll probably discover areas in which your website needs work. So in that spirit, I’m going to teach you how you can see your website from Google’s perspective, and how you can then target the areas that need improvement. First, Google finds your website In order to see your website, Google needs to find it. When you create a website, Google will discover it eventually.

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How to Look at Your Website the Way Google Does

Why Users Aren’t Clicking Your Home Page Carousel

by anthony on 04/29/14 at 10:19 am

A website study found that out of 3 million home page visits only about 1% clicked a carousel slide. How could a large, graphical element on the home page get such few clicks? The reason most carousels do poorly might surprise you. Most carousels have multiple slides that rotate when users click the navigation arrow. The first slide always gets the most clicks. But the click-through rate for every slide after that will suffer a steep drop. The problem with the low click-through rate is not the carousel pattern itself, but the carousel navigation. The navigation arrows on a carousel don’t give users an incentive to click. It fails because an arrow affordance doesn’t describe the information users get …

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Why Users Aren’t Clicking Your Home Page Carousel

Redesigning The Country Selector

Advertisement The country selector. It’s there when you create an account for a new Web service, check out of an e-commerce store or sign up for a conference. The normal design? A drop-down list with all of the available countries. However, when conducting a large session of user testing on check-out usability (which we wrote about here on Smashing Magazine back in April 2011), we consistently found usability issues with the massive country selector drop-downs. Jakob Nielsen reported similar issues as far back as 2000 and 2007 when testing drop-downs with a large number of options, such as state and country lists. So, this past summer we set out to redesign the country selector. This article focuses on the four design iterations we …

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Redesigning The Country Selector

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