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What is Relevant? – Victor Yocco

On Episode 21 of the Edge of Innovation, we discuss persuasion with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here:

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How to Use Text Messages to Retain Web and App Users

What if I told you there was one message you could send right now that your users were almost guaranteed to read? What if I also told you this message could help you retain users? You’d say spill it already. Fine. The good news is, it isn’t anything mystical, expensive, or elaborate. All it is, is a text message. No seriously, text messages. These 160 character messages are retention powerhouses. I mean, what other message can you send to your users that has a 98% open rate and a 19% CTR. It’s time to start using text messages to retain your users. But how? Many SaaS companies are scared to use text messages, with good reason. We’ve all received our share of annoying, random …

Original Article Can Be Found Here:

How to Use Text Messages to Retain Web and App Users

Rapid User Testing with Mechanical Turk

How We Supercharged Our User Testing Using Mechanical Turk, Google Forms and Usability Hub. When working with startups we are often treading new ground on new products and it is important to begin validating assumptions early and often. It also helps to have some data to back up our design decisions when presenting them to stakeholders. We’ve been experimenting with different methods for getting rapid user feedback and we’d like to share some of our explorations. We started out by researching the existing solutions on the market. There are a number of online tools available for remote user testing, and in fact there are enough choices that it can be a little hard to decide between them. So to narrow it down we had to …

Original Article Can Be Found Here:

Rapid User Testing with Mechanical Turk

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