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Exploring Innovation & Inventing With Falk Wolsky

On Episode 109 of The Edge of Innovation, we’re talking with Chief Innovation Officer Falk Wolsky, about innovation and inventing!

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We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet

Aaron Taube/Business Insider Huge’s social media team hard at work. From left: Jessica Lindsay, Megan Toth, and Andrew Cunningham Facebook, Twitter, and Instagram have become increasingly crowded with branded accounts seeking their attention. Every few seconds, your favorite brands are tweeting at you. But what most people don’t know is how much time and effort goes into curating these accounts, writing tweets, and filling your news feed with content people actually want to see. For instance, it can take a team of 13 social media and advertising specialists up to 45 days to plan, create, and get approval for one corporate social media post. To learn more about the process, I spent a morning at Huge, a digital design and advertising firm that runs the social media accounts…

Original Article Can Be Found Here:

We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet

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