Tag: social media

We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet

Aaron Taube/Business Insider Huge’s social media team hard at work. From left: Jessica Lindsay, Megan Toth, and Andrew Cunningham Facebook, Twitter, and Instagram have become increasingly crowded with branded accounts seeking their attention. Every few seconds, your favorite brands are tweeting at you. But what most people don’t know is how much time and effort goes into curating these accounts, writing tweets, and filling your news feed with content people actually want to see. For instance, it can take a team of 13 social media and advertising specialists up to 45 days to plan, create, and get approval for one corporate social media post. To learn more about the process, I spent a morning at Huge, a digital design and advertising firm that runs the social media accounts…

Original Article Can Be Found Here:

We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet

SMToolbox: Creating Narrative from Noise with Bottlenose Social Analytics

Social analytics has been in the news again with Twitter’s recent acquisition of Gnip. There appears to be a consensus that hidden within the mass of social data are insights that can provide companies with a competitive edge. However, drawing out these insights is not easy despite the range of social analytics tools that exist. This week in SMToolbox, I am looking at how you can develop insights with Bottlenose, which brings a refreshing and sophisticated approach to real time social analytics.One of the things I liked when talking to Bottlenose was their aim to create narratives from noise. At one level Bottlenose is similar to other tools in that it aims to spot social trends, track interests, measure conversations, analyze keywords and identify …

See original article taken from here:

SMToolbox: Creating Narrative from Noise with Bottlenose Social Analytics

10 Social Media Accounts You Can Learn From

If it seems like everyone is on some sort of social media outlet, that assumption may not be far off. As of September 2013, 73% of adults online are on social networks. Because most social media networks are free and can reach a large audience, it’s no wonder that people and companies have increased their presence on social media. The thing is, not every social media outlet is the same. Each network has a different message and audience. For example, just because MTV has a large following on Twitter, doesn’t mean that it would find the same success on LinkedIn. This is why you need to find out where a majority of your audience is spending time. If not, all of your hard work is for …

See original article taken from here:

10 Social Media Accounts You Can Learn From

What Would Happen If Google Really Did Kill Google+?

Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like zombie mode, as TechCrunch characterizes it and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, that of single-purpose social apps. Let’s play out the scenario to imagine what might happen. The Rumor: Killing Google+ For the essential background, be sure to read Google+ Is Walking Dead from TechCrunch, which describes a move to drop Google+ as a product but keep the platform side still going: What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a…

See original article taken from here:

What Would Happen If Google Really Did Kill Google+?

© 2022 Paul Parisi

Theme by Anders NorénUp ↑

Subscribe To Paul's Newsletter

Don't miss the latest from The Edge of Innovation. Paul's weekly newsletter will bring you his favorite articles from the week and that week's podcast. Chock full of the latest in technology and business developments, Paul is sure to help you hack the future of your business. Subscribe here to receive Paul's weekly newsletter from The Edge of Innovation.