Tag: SEO

SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In GoogleHealth insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend, AdGooroo found that an average 171 advertisers … Update: BrightLocal Clarifies Its Local SEO Industry Survey FindingsLast week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning …

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SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More

SEO 101: On-Page Optimization

Let’s face it. The foundation of anything (house, structure, or marketing campaign) is the single most important piece of the overall plan. Build on a weak foundation, and you can expect a collapse. The same goes for SEO. Even the best off-page strategy won’t do much if the foundational on-page strategy is not properly in place. Every internet marketer knows and understands this, but I constantly see shoddy on-page optimization when reviewing websites. After recently reviewing two websites with awful on-page SEO work, I was driven to write a detailed guide for new or experienced SEOs who want to effectively optimize their site on-page – the right way. To make this article as short and concise as possible, I have …

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SEO 101: On-Page Optimization


Also published on Medium.

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