Tag: search engine

A Guide To Better Google Search Techniques

The Internet is so full of information that it’s nearly impossible to check its limits. That’s why, search engines were developed to maintain a search-able database of the web’s content. People employ the use of search engines to look up for information on the web. In the midst of all search engines lies Google, the most popular and powerful search engine. You type in the query, and the search engine provides you with the search results. In most cases you’re satisfied but sometimes, you’re not. This is where learning the proper techniques to type in your search query comes in handy and this is what we’ll explore in this article. Why The Need To Learn Proper Search Techniques? Everyone including …

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A Guide To Better Google Search Techniques

SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In GoogleHealth insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend, AdGooroo found that an average 171 advertisers … Update: BrightLocal Clarifies Its Local SEO Industry Survey FindingsLast week, after reporting on BrightLocal’s recent local SEO industry survey, some readers were skeptical about the survey’s findings, specifically that 37 percent of local SEOs were earning …

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SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More

Google’s Amazing New Flight Search Is About To Save You Thousands Of Dollars On Airfare

A view from a plane landing in Rio de Janiero. Back in the early 2000s, travel search engines caused panic among venerable career travel agents. Sites like Orbitz, Travelocity, and Priceline wowed tourists and businesses alike with low prices and flashy features. While online travel booking became the norm, the do-it-yourself novelty quickly faded into a hellscape of kitschy commercials, obscure policies, and redundant searches. The Internet-booked honeymoon was over. But it doesn’t have to be that way! One of Google’s less-celebrated features might just make that affordable coveted summer getaway a possibility. In September 2011, Google unveiled Flight Search. It was still in its nascent stages, but it brought Google’s user-friendly design to the online travel bookings far away…

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Google’s Amazing New Flight Search Is About To Save You Thousands Of Dollars On Airfare


Also published on Medium.

Optimizing Landing Pages for Search Engines AND People

Are you getting as much traffic to your site as you want? There is an ongoing argument regarding whether we should create landing pages for search engine optimization or to increase conversions when visitors arrive. The obvious answer is we must do both. Getting traffic that won’t convert does no good. Beautiful pages that generate no sales won’t pay the bills. Every page can be created to do both, provided you have an efficient way to generate pages and test them for results. Let’s start with the basics: WHO is YOUR target audience? What exact words and phrases (your anchor text) are they using when looking for what you offer Decide on one 2-3 word phrase…

Original Article Can Be Found Here:

Optimizing Landing Pages for Search Engines AND People

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