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Content Marketing: Blog Articles Versus Video

On Episode 67 of The Edge of Innovation, we’re talking with Ed Alexander of Fanfoundry.com, about how blog articles and video can help with content marketing.

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Rich Content Publishing: How It Helps With SEO

On Episode 66 of The Edge of Innovation, we’re talking with Ed Alexander of Fanfoundry.com, about content rich publishing and how it helps with your website’s SEO.

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The Seven Psychological Principles of Persuasive Design

On Episode 20 of the Edge of Innovation, we discuss the psychology of design with researcher and author Victor Yocco. Learn more about Victor and his new book Design for the Mind, here: http://www.victoryocco.com/

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Tim Cook Ripped Apart Google’s Business Model In Two Paragraphs

Justin Sullivan, Getty ImagesApple CEO Tim Cook. Apple CEO Tim Cook wrote an open letter to customers Wednesday detailing the company’s privacy policy. One portion of the letter sticks out in particular, and it’s a clear jab at the way Google does business. Cook writes that many internet services are free but use your personal data to market products to you. “You are the product,” Cook writes. That’s how Google operates. Its algorithms scan your email, web searches, etc. to show you relevant ads. Facebook has a similar model. Here’s the key part of the letter: A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple…

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Tim Cook Ripped Apart Google’s Business Model In Two Paragraphs

Why Turning Services into Products is Good for Business AND Customers

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Lynn Serafinn explains how and why business owners can make more money and provide more value to clients (and themselves) by turning services into products. While many of my clients are authors, they also tend to be what I call “service providers” – coaches, counsellors, mentors, consultants, therapists, and various kinds of practitioners. The services they offer enhance their clients’ and customers’ business, health, personal and professional life, and even spiritual life. While all of these services have great value to those who use them, it is my experience that many business owners who offer such services find it difficult to market themselves and flog their wares to the public. I touch upon this subject towards…

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Why Turning Services into Products is Good for Business AND Customers

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