Tag: marketing

The Future Of SEO Is Personalized Search: Interview with Warren Lee

June 19, 2014 / / 0 Comments

As part of our coverage from last week’s sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, Content Marketing and Analytics, I recently caught up with SEO professional Warren Lee after he gave a presentation on “Bringing Sexy Back for SEO” which covered increasing relevance and influence of SEO in overall marketing strategy. Warren believes the future of SEO is in personalization, and that SEOs could be doing a better job of taking advantage of how search can be personalized in a strategic way. Warren also describes Hummingbird as a big game changer that SEOs aren’t taking notice of as much as they should. So I asked Warren, What are the key things people should be doing in regards …

Original Article Can Be Found Here:

The Future Of SEO Is Personalized Search: Interview with Warren Lee

Why Bloggers Need to Do More Than Just Trademark Their Blog Name

June 18, 2014 / / 0 Comments

This is a guest contribution from trademark attorney Xavier Morales. Should you trademark your blog name? While the answer will vary from blogger to blogger, in general, modern bloggers will benefit from trademark registration. At the start, blogs were something of a personal communication medium. But today, they’ve evolved into businesses and brands. In other words, they have become entities worth trademarking. Trademarking extends beyond merely filing an application. It starts with the brand itself. Only strong, unique brands will receive trademark registrations. Therefore, a company must search high and low for any existing mark that can be considered confusingly similar. Even after receiving a federal trademark registration, owners must actively protect their rights. Only they can stop other entities who infringe on their rights. That…

Original Article Can Be Found Here:

Why Bloggers Need to Do More Than Just Trademark Their Blog Name

How Peak Design Recovers 12% of Abandoned Carts With Email Remarketing

June 17, 2014 / / 0 Comments

Close your eyes. Take a second and imagine yourself shopping on your favorite e-commerce website. You’ve got a cart that’s full of merchandise and you’re about to check out. You take your credit card out and begin completing the checkout form. First Name, Last Name, Email Address, Payment Info. The phone rings, your boss walks in, those TPS reports are due. Panic. You quickly Xed out of the window. You’ve just abandoned your cart. There are hundreds of reasons why people abandon online transactions and it happens almost 67% of the time on e-commerce websites according to the Baymard Institute. It’s not all bad news, however. Let’s think about your transaction from the e-commerce companies’ perspective. Compared …

Original Article Can Be Found Here:

How Peak Design Recovers 12% of Abandoned Carts With Email Remarketing

Google’s Checklist on How to Build the Best Keyword List for Your Business!

May 31, 2014 / / 0 Comments

Google AdWords has released a checklist for digital marketers to help them draw the maximum out of their keywords. This checklist is a part of the larger document – Keywords to the Wise – which aims at increasing demand with some smart keyword strategies. AdWords posted a link to the same document via Twitter yesterday. Here’s the checklist for keyword and targeting: Your keywords should reflect the different types of queries that users type when they are searching for something you offer. Make sure that your keywords and their management are in alignment with the objectives of your business. Delete those keywords which no longer drive traffic to your website. Use broad match to capture long tail queries, reserve exact match for your primary volume and value …

Read Original Article Here:

Google’s Checklist on How to Build the Best Keyword List for Your Business!

Latest Podcasts

Archives

Categories

© 2024 Paul Parisi

Theme by Anders Norén — Up ↑