One of the great things about KISSmetrics is that it helps you continually optimize your business. From revenue reports that tell you which ad campaigns bring the most customers to cohort reports that track critical metrics like login retention over time to many other insight-driven reports, KISSmetrics delivers pretty awesome tools for any marketer or manager. We couldn’t possibly cover all the benefits of KISSmetrics in one post. We would have to write a book. So, in this post, we’ll concentrate on one key feature of KISSmetrics – the funnel report. Specifically, we’ll focus on improving your e-commerce funnel. We’ll begin by viewing a funnel report and finding areas that need improvement. Then, we’ll form a hypothesis setting out changes …
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How to Use KISSmetrics to Improve an E-commerce Checkout Funnel