Tag: Google

SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More

September 15, 2014 / Paul / 0 Comments

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In GoogleHealth insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend, AdGooroo found that an average 171 advertisers â€¦ Update: BrightLocal Clarifies Its Local SEO Industry Survey FindingsLast week, after reporting on BrightLocalâ€™s recent local SEO industry survey, some readers were skeptical about the surveyâ€™s findings, specifically that 37 percent of local SEOs were earning …

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SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More

The Science of Happy Design

July 3, 2014 / Paul / 0 Comments

So much of the news about technology tells us that websites, mobile apps, and social media are bad for us. Supposedly, technology makes us anxious, our smartphones take us out of the present moment, and social media ensnares us in a dopamine loop. A Google search of “happiness and technology” pulls up hundreds of articles about how technology is making us miserable. Can that be true? What if instead, the design of a favorite website or a trusted mobile app might make us happy – and influence our long-term actions? Happy, But Not an Accident As someone who attempts to make experiences with technology better, it makes me sad to think that my work might be making people unhappy. There has been some research to show …

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The Science of Happy Design

Google’s Amazing New Flight Search Is About To Save You Thousands Of Dollars On Airfare

June 28, 2014 / Paul / 0 Comments

A view from a plane landing in Rio de Janiero. Back in the early 2000s, travel search engines caused panic among venerable career travel agents. Sites like Orbitz, Travelocity, and Priceline wowed tourists and businesses alike with low prices and flashy features. While online travel booking became the norm, the do-it-yourself novelty quickly faded into a hellscape of kitschy commercials, obscure policies, and redundant searches. The Internet-booked honeymoon was over. But it doesn’t have to be that way! One of Google’s less-celebrated features might just make that affordable coveted summer getaway a possibility. In September 2011, Google unveiled Flight Search. It was still in its nascent stages, but it brought Google’s user-friendly design to the online travel bookings far away…

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Google’s Amazing New Flight Search Is About To Save You Thousands Of Dollars On Airfare

Rapid User Testing with Mechanical Turk

June 25, 2014 / Paul / 0 Comments

How We Supercharged Our User Testing Using Mechanical Turk, Google Forms and Usability Hub. When working with startups we are often treading new ground on new products and it is important to begin validating assumptions early and often. It also helps to have some data to back up our design decisions when presenting them to stakeholders. We’ve been experimenting with different methods for getting rapid user feedback and we’d like to share some of our explorations. We started out by researching the existing solutions on the market. There are a number of online tools available for remote user testing, and in fact there are enough choices that it can be a little hard to decide between them. So to narrow it down we had to …

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Rapid User Testing with Mechanical Turk

Google Launches Web Starter Kit: A Multi-Device Boilerplate and Toolkit

June 24, 2014 / Paul / 0 Comments

Google announced a big surprise just a few days ahead of the Google I/O Conference in San Francisco. They have launched a brand new tool called Web Starter Kit, a boilerplate with powerful tools to quickly start your web development projects. Maybe Google wants the Google I/O attendees to familiarize themselves with the tool before the event starts. Whatever the case, the Web Starter Kit is a powerful tool packed with many modern third-party tools to help you start writing powerful code in minutes. Google has previously released many web foundation tutorials showcasing some of the best practices in modern web development. With this release, they have given away a set of boilerplate templates and tools that focuses more on performance issues and multi-…

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Google Launches Web Starter Kit: A Multi-Device Boilerplate and Toolkit