On Episode 114 of The Edge of Innovation, we’re talking with executive advisor Scott Monty about how innovators can be peripheral visionaries!
Hacking the Future of Business!
On Episode 114 of The Edge of Innovation, we’re talking with executive advisor Scott Monty about how innovators can be peripheral visionaries!
On Episode 113 of The Edge of Innovation, we’re talking with executive advisor Scott Monty about looking to the future of innovation and learning from the past!
Introduction
Dealing With Skeptics
How to Approach Innovation In Your Business
Henry Ford: A Business Historical Perspective
Start With The Basics
Looking To The Future & Changing With The Times
Conclusion: “Stay Curious”
More Episodes
Show Notes
Paul: Good afternoon, everyone. Today we’re talking with Scott Monty of Scott Monty Strategies in Canton, Michigan. Welcome, Scott.
Scott: Good to be with you, Paul.
Paul: So do you find that the people who engage you are because you have a track record in their mind?I know there’s probably a lot of repeat business, but then there’s this sort of subset, I would imagine, that are skeptical. It’s like, okay, I don’t know. You know, “I can see everything. I know everything about this. You know, what’s he going to add? He doesn’t even know this business.”
Scott: Yeah.
Paul: And how do you deal with that because… First of all, have you had that challenge? And then how did you deal with that?
Scott: So, the types of clients that I have right now, it’s largely referral and word of mouth. I’ve been writing a blog for,I guess, going on fifteen years now. So I’ve got a track record of what I guess you could call thought leadership. I won’t claim the mantle, but, you know, that’s what other people have said.
I certainly made a reputation for myself at Ford. And largely the people that approach me are people that are already believers. Like that dealer, you know. Here’s a guy who I didn’t have to convince him that something needed changing. He knew a change needed to happen. He just didn’t know how to get there. Right? And I find those are the leaders that I enjoy working with the most, is those who are naturally curious and those who are constantly pushing for something different, something better.
However, I will say that in my career, I have come across plenty of skeptics, and I actually had an opportunity to convert one of them, or so I thought, at a meeting of the entire C-suite at Ford Motor Company. This was back in 2011, I think. I was asked to give a presentation on the state of social media, more broadly and specifically what it meant for the company.
And I went into this room. And, remember this is late ’10, early ’11. So, oil and gas prices were still high. Every executive around the room had fuel prices on their mind as Ford was thinking about its way forward. And I acknowledged that, and I said, “Before I begin this presentation – And by the way, I happened to be seated directly in between the CFO and the COO. I was in the seat that normally the CEO held at these meetings. And I looked around the room, and I said, “Everybody has this at the back of their mind, so let’s see if we can get a little consumer research.”
So I went onto the Ford corporate Twitter account, and I asked the audience, “When you buy your next car, what’s the minimum MPG you’d like to see — miles per gallon — you’d like to see from it?”
And I, I hit “send,” and I gave my presentation, and about 20 minutes later, I opened up the Twitter feed, and all of these responses were in there — about a hundred or so responses. And it ranged from “Don’t matter the MPG as long as it got a V8 engine in it” all the way up to “300 miles per gallon.”
But most of the answers were in the 30s and 40s, which is exactly where Ford had been targeted over that two to three period range. So it validated the strategy. And the CFO, the guy who was the most skeptical of digital and social, who wondered whether people were wasting their time, whether this was productive for the company, he pushed back from the table and he put his reading glasses up on his forehead and he looked over at me and he said, “Do you know, if I had insights like this every day, I would find it invaluable.”
So, in that very moment, I made a believer out of a skeptic. And it was all about speaking his language, putting it in a frame of reference where he could work with it. Now, this isn’t a guy who’s going to be creating his own Instagram feed or you know, you name it. This is a guy who thinks about it from a utilitarian point of view. But until we actually packaged it in a way that was useful to him, he didn’t see the value in it.
Paul: Of course, yeah. How would he know? How could he perceive it?
Scott: Right.
Paul: It’s as good as not existing.
Scott: Exactly.
Paul: Fascinating, fascinating. Now, you said… Did he continue to, to believe? Or did he wane on that?
Scott: Well, he did because he was the guy we had to go to when we wanted funding. So, yeah. Obviously, we had to prove our case each time, but we didn’t have to prove the fundamentals to him. So, it became a less frustrating exercise and more of an exercise in creativity.
Paul: Okay, alright. That’s fascinating.
Paul: So now, a lot of our listeners are small to medium-sized businesses. They’d love to be Ford, which was once a small business. But it took them a little while to get there. What would be your counsel to a… So, let me think about just different businesses we’ve talked to here in New England that… Let me think.
There’s a CPA firm. Typical. It’s tax season. They do taxes. That’s where they make most of their money. They do some advisory work, etc. You’ve got two typical partners and they’re busy. They do the work themselves. They’ve got a few people working for them. How would you help them navigate? And I know this is out of the norm. We’re taking a thousand horsepower person with you and putting them in a little two-seater here. So, it’s way oversubscribed.
But how would they approach innovating in their business in a way? And I’ve been asked this question before, and you don’t want to come up with this just real leap of faith. Well, you know, you can do… there’s one of the banks out there that now, it’s a restaurant and a bank. I forget which one it is. But, you can go and get coffee at the bank. And it’s like, okay, you know. It sounds like they’re reaching. So, I’ll let you sort of pontificate on that. What do you think about that?
Scott: Well, first, Paul, what I would say is that I don’t presume to know as much about their business as they do. That will always be the case. And I will defer to business owners for their level of expertise. But I do start by asking a lot of questions. So I’m at a little bit of a disadvantage here since we’re just creating this hypothetical.
But first I would start with kind of the Socratic Method, as it were and, and try to get more information out of them through a series of questions or observations. About a flow through or whatnot, I would observe what’s going on in the place of business.
Scott: But here’s the thing. Let me approach this from a business historical perspective as Henry Ford did when the Model T came about. His whole idea was… You know, he created the quadricycle, and that was his first opportunity to experiment with the combustion engine. Ford Motor Company came along in 1903 and the Model T debuted in 1908. So, there were years where this was in development. And his idea eventually was to create a car that could be used by virtually any American and would have a variety of utilities to it.
So, a couple of things happened. One, he began to produce enough cars that the cost per unit was driven down. In 1908 it cost, I think, $850, which was pretty expensive back then. But by the late teens the cost was $250 per car. So, by scale, he brought the price down. Again, simple math. In this process — and you probably are familiar with this phrase, he said, “You can have any color you want as long as it’s black.” Right? And people thought that was because he was not innovating. Well, the opposite was true. He was innovating so much, the car was in such high demand, he knew that black paint was the fastest drying paint.
Paul: Oh, interesting.
Scott: So it was the paint that allowed him to produce the more of vehicles. But when it comes down to innovation, he created his product in such a way that it could be used, it could be converted into a tractor; it could be easily adapted as a pickup. You could even put snow tracks on it and use it on the snow. Right?
So, he was already designing something with a better customer experience in mind. And it started small, and it got big, and I think the same thing applies to whether you’re a CPA or a real estate agent or what have you. It’s about making these observations at the minute level.
Scott: So, for example, you’re a CPA. Where does most of your business come from? Is it online? Are you competing with the TurboTaxes of the world? Or is it local business that you’re serving? And if so, how are you actually transmitting business to them? Are you meeting them at their place of business? Are you making them come to your office? Could you do sessions where you borrow a gymnasium for an afternoon and get a line of people queued up and run them right through? Are you associated with a collective of other similar businesses or related businesses where you can each feed off of each other? I mean, these are all very basic things. I’m kind of grasping at straws here. But again, it’s starting with the very basic.
It may not sound sexy. It may not seem like it’s completely scalable, but you’ve got to start somewhere because from those, from those initial tweaks, then you may see a bigger one, a bigger opportunity come by. Or you may run into something that you never expected. If you’re the bank that has opened the coffee shop, okay, I don’t know why people want to spend so much time in a bank. I’ve seen auto dealers with coffee shops. Well, people are getting their oil changed, and they want a more premium experience rather than the stale donuts and crappy coffee on the sideboard there. Okay, I get that.
But what reason are you retaining people in the bank? And, if you’ve got them in the bank, then what other opportunities are you making available to them? Would you have other small business owners available to do an open house with them one day per week at that coffee shop or a seminar or something to help them grow their business that’s a value add that doesn’t feel like it’s some kind of awkward square peg in a round hole?
Paul: That’s interesting.
Paul: So, I want to go back to something you mentioned about the initial years of the car with Henry Ford. So, there was a whole ecosystem pre-car that was taking care of the feeding the animals, the horses, cleaning up after them. Now, this is ultimate hindsight, but what would you have counseled the horse manure cleanup people to do? I mean, thinking about it from now, it’s like, okay, I go around. I’ve got some low-paid people, low-skilled, and I pick up horse manure. And that’s my job, and that’s my business. And I can’t imagine a world in which there are not horses on the street of New York. How am I going to pivot? Let’s go back. And what would you have counseled them? I’m even just thinking myself. What would I have counseled them? I know the rest of the story.
Scott: Yeah. We certainly have the benefit of hindsight now. What I like to help executives do is to think in terms of analogies. And I’ll give you an example.
Back when social media was first rearing its ugly head in business — and there were a lot of skeptics back then. I mean, again, something we take for granted now. But you think about the advent of Twitter and of Facebook and even email at a certain point. Somebody shared an article with me from a business journal. And it was kind of like a case study that all these employees were petitioning the boss to allow them to have access to this new technology. And again, the boss, very skeptical, was concerned that it would be a drain on productivity. But in order to assuage his employees, in order to, to get them off of his back, he said, “Well, let’s, let’s run an experiment. Let’s set up kind of a central kiosk out in the middle of everyone’s desks where we can keep an eye on this so we know that people won’t be wasting their time, and they won’t be giving away corporate secrets or anything like that. It will be kind of a publicly available thing.”
And do you know that that business journal was from the 1920s, and the technology was the telephone? Now, again, you think about how closely we use all of these utilities from telephone to email to, to digital and social. It’s just taken for granted. So, put yourself in the situation of the horse manure guy. The question is what kind of analogy could you present to him to help him understand that there will be change coming. We not know exactly what it’s going to look like, but you need to be ready to adapt.
It could be that, with the advent of street cars, let’s say, that began to reduce the the number of, or at least the routes of horses and carriages in the city. Alright, well, we’re only operating, on the side of the road now. You know, we’re not operating in the center. Or now we’ve actually seen more of our business driven out to the suburbs rather than the city center. Right? So, we can already begin to see some of these things. So, you know, my recommendation would be, if I were more farsighted than some folks… This is the interesting thing, Paul. I tend to pride myself on my knowledge of history and literature and the things that have already happened, but at the same time, I kind of think of myself as a futurist. Right? “What’s past is prologue.” It’s quite simple as that. Shakespeare knew what he was talking about.
So to say to the manure guy, “You might think about focusing on places where we know horses are going to be needed regardless of how this car thing works out.” Farms, zoos, circuses, wherever. Equestrian shoes. You know, wherever we see horse concentrations now get them to start thinking about alternative markets and how they can actually continue to be part of that niche rather than fighting what we all know is coming, even though we’re not be able to see clearly what it is.
Paul: Right. It’s very much like innovation. It’s like that’s not obvious, but once it happens, it was very obvious.
Scott: Exactly.
Paul: I think it’s the core of the issue here is how do you get people to take the leap to understand or even take the leap to consider understanding what might be.
As you’re aware we’ve been talking with Scott Monty of Scott Monty Strategies. There’s gonna be a whole bunch of show notes based on what we’ve talked about and we’ll have his contact information there as well.
So, Scott, thank you very much for coming on the show. We appreciate it.
Scott: It’s my great pleasure Paul, thank you.
This is Part 2 of 3 our interview with Scott Monty. Stay tuned for Parts 3 coming soon! If you missed Part 1, you can listen to it here: https://saviorlabs.com/innovation-marketing-strategies-with-scott-monty/
On Episode 106 of The Edge of Innovation, Jacob Young is sharing some advice for someone starting a business or nonprofit organization.
On Episode 101 of The Edge of Innovation, Paul Parisi & Dan Buckley are talking about the latest tech trends in the news today! They’re discussing vehicle technology & augmented reality!
On Episode 100 of The Edge of Innovation, Paul Parisi & Dan Buckley are talking about the future of autonomous cars!
Introduction
Autonomous Vehicles: Are We Approaching an Age of Self-Driving Cars?
What Happens If An Autonomous Car Gets Hacked?
Are Autonomous Cars Safe?
Why Do People Prefer Their Own Vehicle Over Public Transportation in the US?
Paving the Way For Autonomous Vehicles
Beaconing Technology
Using Waze To Help You Drive
Machine Learning & Artificial Intelligence
More Episodes
Show Notes
Dan: Hello! Welcome to the Edge of Innovation. My name is Dan Buckley and I’m here with Paul Parisi, and we’re going to discuss some tech trends in the news together today.
So welcome, Paul.
Paul: Thanks, Dan.
Dan: Great to have you, as always.
Paul: Oh great to be anywhere!
Dan: So lately, I’ve been doing some research looking at an article in Business Insider about autonomous vehicles. That’ our first topic.
Paul: Okay.
Dan: So, in terms of autonomous vehicles, I see a lot of that in the news, a lot of information about different companies pursuing that market. And my question for you, firstly, is do you think we’re approaching an age of self-driving cars?
Paul: Well, I think that’s an interesting question. I think it’s inevitable in some form or fashion. We already have self-driving cars and there are a lot of people who… I guess what I was surprised about is the accident in Arizona that occurred that, really, no humans were held accountable for it. A woman was killed by a self-driving car that made a mistake.
Dan: Yeah, I think I remember that.
Paul: It’s fascinating to me that no humans were charged with manslaughter or murder or anything like that, which is a very troubling thing because if you made a consumer electronics device or any kind of device that killed somebody, you could get fined or sued for that wrongful death. I don’t know all the technical details of the law and the legal case on that but it was surprising to me that the full latitude they have to test this in the real world and the worst case happened.
Paul: Now, having said that, I do think they will come about. I think that if you look at different portrayals in the media about them, or in TV or science fiction or things like that, we have a lot of – There are subtle things out there – what happens when an autonomous vehicles goes crazy or gets hacked? As we’re learning, it’s so easy to hack things and certainly in ways that are completely unanticipated by the person developing the system. We’ve covered a person on here – I think we’ve talked about it. The “Catch Me if You Can Person.” Frank Abagnale. And he works for the FBI, helping them hack things, if you will – more from a social point of view – but in one of his recent talks, he talked about the fact that the FBI has tools and technology to be able to interrupt the working of a car or take over a car within five hundred feet.
Dan: Wow!
Paul: So, that’s a car that’s not autonomous. So, autonomous has a whole bunch of issues with it. There’s a TV series of a few years ago, a science fiction one by Halle Berry called “Extant.” It’s very much science fiction but it is slightly into the future – might be twenty to fifty years from now – and they have autonomous cars, and one of the main people in there gets into a car and is being driven and is driven right in front of a train. And so, it’s not really giving away anything to it, but he didn’t survive. And so, what’s preventing that from happening? There’s not a lot.
You know, being somebody that’s fairly aware of cyber security and things like that and using things against their original design, I see a whole bunch of issues that around that. I think they will happen but it’s going to be very interesting. I think we’re going to start to see more things like utilizing rails in ways that we hadn’t thought about and I think that has to be a necessary steppingstone to it. But it’s going be interesting because as cars become more autonomous, and they’re out there, there’s going to be more and more legal issues of them having done bad things and somebody is going to be prosecuted for that. It’s going to come down to humans being imprisoned or fined or penalized for that.
Dan: Yeah, that seems a little bit scary to think when programming an app or something, you might have a few bugs that need to be worked out and those are bugs and that’s understandable. But in this case, it’s almost like you have a bug and it kills somebody, are you culpable or who’s fault is that?
Paul: I don’t see why you wouldn’t be. I just don’t see why you wouldn’t be. I couldn’t sight it but I’m sure there’s case law for consumer products failing and causing somebody to die. I mean, if you think back just over the GM issue with the stuck accelerator over the past ten years or fifteen years. I forget what it is, but GM was found liable for that. And that was a completely unintended consequence. It was a software, hardware error.
Right now, they’ve grounded the Boeing 737 because the software in it might have a glitch in it. Airplanes are one of the most protected things in the world. The software isn’t readily accessible. it’s not readily hackable. It’s actually a flaw in the way it takes sensor readings from its sensors on board and tells the plane to do things that are counter productive and it ended up crashing the plane in two cases.
So, when you have that type of autonomy or the engagement of technology in a car – you’re in a car and you press the breaks and it stops. Well, I hack your car and I turn off that flyby wire and now all of a sudden you don’t have it. In fact, twenty years ago when flyby wire was coming out in a car, originally when cars are designed, when you push the break pedal, a lever moved to push the breaks and it was some hydraulics and things like that. But that steering wheel was connected to the wheels that were turning and so there was a tremendous concern that as cars became more flyby wired, that you were turning a wheel that was complete disconnected from the wheels and then an electric motor would turn the wheels or some other linkage would turn that. What happens if that fails? We’ve gotten past that but I guarantee if there was a problem with that, there would be huge liability.
Dan: Yeah, I wonder if – and this is a question that came to mind as well – obviously we have to go through a certain amount of training in order to operate a motor vehicle and we’re expected to do that, whereas if cars become completely automated would we be, maybe, in a place where that training is no longer required? And perhaps that could present some issues as well, if there’s the lack of human understanding in the way that it works and you just expect it to work without any sort of license.
Paul: Well, I would think so. It’s called a bus. We have to know nothing to be able to use a bus. And that autonomous. I mean, they’ll be a phase in which, in order to ride in autonomous vehicles you have to be in the drivers position and you have to be ready to drive. So, I think that you’ll see an adoption curve where you start to see it’s like cruse control. And that’s largely what we have now.
So, if you have a Tesla and you’re driving down the road and you’re getting too close to something, it stops, or it will pull you off the side of the road if something’s going wrong and things like that. So, they’ve given it some autonomy, but a person has to be sitting there and if you start to nod off it will actually pull you off the side of the road. So, those are good things. Those are certainly beneficial in following too closely or things around you, collision avoidance and all that. Those can be very helpful. I haven’t really studied whether they make mistakes or what the implications of the mistakes are, but I do think that eventually if autonomous vehicles live up to any of their hype, that you will have non-licensed drivers that won’t even have a concept of a license. It’ll just be a matter of getting in a going where you need to go.
The thing that I think is going to be interesting is that most people don’t like taking the bus. I live in suburbia outside of Boston and buses don’t come to my house.
Dan: Yeah.
Paul: But you live more in the city and I’m sure buses are a viable alternative for you? Is that true?
Dan: Certainly, yeah. I could get here in the same amount of time I could get to the other side of Boston, driving a car.
Paul: But would you?
Dan: I tend to prefer the autonomy to some extent.
Paul: Well, is it the autonomy or is simply the cleanness of your car? Not having to deal with the people and the smells and the delays and the constraints of that. In America we get we get to superintend all of our outcomes, whether we’re effective at that or not is another discussion but one of the biggest things is that I don’t want to take the bus. I mean, we’ve been watching Seinfeld and there are a lot of comments about the icky things in society that they make great fun of and one of the things is that the buses aren’t the most pleasant place to be. Even if you go to San Francisco and the BART is really well-cared for, or you go to D.C. and you go to the trains. The subway in D.C. is really well-cared for, but it’s not necessarily your first choice.
Dan: Yeah.
Paul: You’d probably say, “Oh, I’d rather take an Uber or a limo and one of the differentiators is that they keep it clean and it’s nice.
Dan: Yeah, I feel like a bus isn’t afraid of getting a bad rating, like an individual bus.
Paul: Right. So, I wonder about autonomous vehicles. I think initially, we will own vehicles that do the driving for us but we still have to have a driver in the seat ready to deal with an emergency. The difficulty for me there is how bad would you feel if you were the driver of an autonomous vehicles and it accelerated and ran over somebody under your watch and it wasn’t your fault, you didn’t do anything, it just made a mistake. I’d feel horrible. And once you divest yourself of that responsibility – maybe you are distracted, maybe it accelerates and you forget or you don’t have the time reaction to disengage. It’s going to be fascinating. Absolutely fascinating.
Dan: Yeah. I think it’s interesting. I think people have certain expectations about what it would look like, perhaps. In the beginning they thought it would be “Chitty Chitty Bang Bang” or something. We’re just going to have everything, flying cars, right away without maybe recognizing that it’s a messy process, that things do happen.
You mentioned maybe an idea of railroads or some steps that we might need to take. So, I guess what are, maybe, some other ways of transportation, a little change or some steps we might need to walk through before we get to that angle or that place where cars are shared and autonomous?
Paul: Yeah, I don’t know. I really don’t know because it depends. If we had a law where everybody had to live in cities and there was public transportation, that’s one way to do it. But it doesn’t seem like we’re as a society into mandating what people do. I tend to agree with that. You know, everybody into their own.
Dan: Yeah.
Paul: But in order for some of that to work… because the issue is like you could sort of see it, the wild-eyed jerk on 128 – a major highway around Boston – playing chicken with autonomous vehicles. Of course, that’s going to happen. I mean, it’s just going to happen. But in all of this sort of negativity, this same conversation was happening a hundred years ago when vehicles were coming out, when iron horses were coming out and how, “Oh my gosh! You could kill somebody by doing that! They’re not going to pay attention!” and “They’re not going to do this…”
Dan: Didn’t they think that going at a certain speed could actually just kill you?
Paul: Yeah! And so, it will be fascinating, I think, they are real issues. I am astonished – I just saw this somewhere, I don’t know where it was, but a thinker who was really commenting on society, said that it is amazing how few car accidents there are and how well people do with driving, because it’s really complicated. There’s a lot to perceived and we all have our pictures, or our view of different people and some people just don’t have it all together and they can get in a car and drive and not kill somebody. Most accidents are because somebody is drinking or doing something really stupid, so it’s really profound that we take these machines that have hundreds of horsepower and the ability to do so much damage and they constantly are driving.
So, I don’t think that there’s a lot of changes that need to come in order for it to be autonomous. I think the convergence of the different technologies, the different radars or lidars which are basically trying to machine vision and things like that. I think also, some of it will be outfitting roadways with guidance like embedded technology, so that the car can know where it is, etcetera. This would be helpful in putting technology in other cars so that now our cars can realize that we’re ten feet away from each other. And so, that’s going to be interesting when you say, “I’ve got an antique. I’ve got a 1970 old mobile. Do I have to put that technology in?”
Paul: That beaconing technology that’s going to say when a driverless car knows it’s there, not just see it, but it actually can use beaconing technology. And then there’s ways to hack that beaconing technology.
Dan: Beaconing? So how does that work? Is it a satellite or is it…?
Paul: No. It’s a general term of some signal that comes on and off and provides a location awareness to something else, so if you see a beacon out in the world the concept of a beacon –
Dan: A lighthouse?
Paul: Yeah, a light. “Oh there it is,” and it gives you some locational – Is that a word? – Locational context of being able to say,” Oh, I’m not near the coast or I am near the coast.”
So, beaconing, beacon technology helps identify something where it is and so that would be useful in vehicles. I’m sure that they’re doing that and putting that kind of stuff in.
Dan: Yeah, that’s fascinating. I think to myself when I drive to work, I use Waze. That’s gamified to some extent. There’s plenty of surprises but I think there might be less than some Waze.
Paul: Yeah, I think Waze is brilliant. I used to commute from the North Shore of Boston down to Waltham and I thought that that correlation of moving node information – so every car is a node and it has, intrinsically, if I’m talking to the cloud, I can tell it, I can infer how fast I’m going. And so, if I’m going really slow on a 55 mile an hour road, they can infer that there’s traffic and then they take that sample from me and then they take that from your car and you’re going 70 miles an hour so there must be something weird going on with me but if they’re all going 5 miles an hour, they understand that there’s traffic. So, it’s a fascinating way to crowd source, really autonomy.
Dan: It seems like there’s machine learning in that to some extent.
Paul: Machine learning is an interesting thing and lot of things are going to be called machine learning and artificial intelligence over the next year to ten years, and it’s hard to really quantify what is real machine learning or not.
Dan: I see.
Paul: It’s not like – what’s Arnold Schwarzenegger’s movie? Terminator – It’s not that level of learning. We really haven’t had that level of breakthrough in something to actually think. And so, machine learning, was it Isaac Asimov who said magic… What was it? He basically said technology is indistinguishable from magic?
Dan: Yeah, “Any significantly advanced technology is indistinguishable from magic.” That was Arthur C. Clark.
Paul: Arthur C. Clark. Yeah. Same thing. Same guy, just different people. So yeah. And so, as we look at that it’s effectively magic until it’s not anymore.
Dan: Yeah, we just call it some word like “woo woo,” like it does something cool we don’t understand.
Paul: Right.
Dan: But that’s fascinating.
This is Part 1 of 2 our Tech Trends Talk about autonomous vehicles. Stay tuned for Part 2, coming soon!