Tag: funnel

How to Use KISSmetrics to Improve an E-commerce Checkout Funnel

One of the great things about KISSmetrics is that it helps you continually optimize your business. From revenue reports that tell you which ad campaigns bring the most customers to cohort reports that track critical metrics like login retention over time to many other insight-driven reports, KISSmetrics delivers pretty awesome tools for any marketer or manager. We couldn’t possibly cover all the benefits of KISSmetrics in one post. We would have to write a book. So, in this post, we’ll concentrate on one key feature of KISSmetrics – the funnel report. Specifically, we’ll focus on improving your e-commerce funnel. We’ll begin by viewing a funnel report and finding areas that need improvement. Then, we’ll form a hypothesis setting out changes …

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How to Use KISSmetrics to Improve an E-commerce Checkout Funnel

Marketing Can No Longer Rely on the Funnel

One of the central concepts of marketing and sales is the funnel through which companies are supposed to systematically move prospects from awareness through consideration to purchase. But consumers are now more informed, connected, and empowered than ever. Does the funnel still work in a digital, social, mobile age? We asked some of the leading marketers in the world – from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa – to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. According to these marketers, the primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of …

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Marketing Can No Longer Rely on the Funnel

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