Tag: Facebook

Tim Cook Ripped Apart Google’s Business Model In Two Paragraphs

September 19, 2014 / Paul / 0 Comments

Justin Sullivan, Getty ImagesApple CEO Tim Cook. Apple CEO Tim Cook wrote an open letter to customers Wednesday detailing the company’s privacy policy. One portion of the letter sticks out in particular, and it’s a clear jab at the way Google does business. Cook writes that many internet services are free but use your personal data to market products to you. “You are the product,” Cook writes. That’s how Google operates. Its algorithms scan your email, web searches, etc. to show you relevant ads. Facebook has a similar model. Here’s the key part of the letter: A few years ago, users of Internet services began to realize that when an online service is free, youâ€™re not the customer. Youâ€™re the product. But at Apple…

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Tim Cook Ripped Apart Google’s Business Model In Two Paragraphs

Why is everybody using Facebook, is it good marketing or good usability?

September 15, 2014 / Paul / 0 Comments

People use products because they are perceived to have a positive cost-benefit tradeoff in the user experience. Usability â€“making a product easy to use â€“lowers the cost but is not itself a UX benefit. User will put up with low usability and other costs like loss of privacy and annoying advertisements if they think the benefits are worth it. Marketing (by which I think you mean promoting a product) is not itself a cost or benefit for the user, but are attempts by the product-maker to influence the perceived costs and benefits. Thatâ€™s important to do, but not the only thing. Desirability Facebook is one of those products that succeeds because of its own success. Desirabilty â€“the degree the product reflects …

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Why is everybody using Facebook, is it good marketing or good usability?

You May Have Been A Lab Rat In A Huge Facebook Experiment

June 29, 2014 / Paul / 0 Comments

A newly published paper reveals that scientists at Facebook conducted a massive psychological experiment on hundreds of thousands of users by tweaking their feeds and measuring how they felt afterward.In other words, Facebook decided to try to manipulate some people’s emotional states — for science.The research involved Facebook’s News Feed — the stream of status updates, photos and news articles that appears when you first fire up the site. For a week in January 2012, a group of researchers, variously affiliated with Facebook, Cornell University and the University of California, San Francisco, altered the algorithm that determines what shows up in News Feed for 689,003 people. One group was shown fewer posts containing words thought to evoke positive emotions, such as “love,” “nice” and “sweet,” while another…

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You May Have Been A Lab Rat In A Huge Facebook Experiment

Publish WordPress Posts to LinkedIn Automatically: 5 Plugins

June 25, 2014 / Paul / 0 Comments

June 25th in WordPress Plugins by WordPress Jedi .

LinkedIn is truly an under-appreciated social network. With Google+, Twitter, and Facebook getting all the attention these days, smart marketers can’t afford not to focus on LinkedIn marketing. You need a real content marketing strategy to succeed on that site. Sharing your best articles to LinkedIn is not a bad idea either. These 5 LinkedIn auto-poster plugins can do the job: WP Pipes: allows you to auto post to Twitter, Facebook, and LinkedIn. You can create as many pipes as you like. NextScripts: automatically publishes your posts from your blog to your Twitter, Facebook, LinkedIn, and other social profiles. The pro version offers scheduled and delayed posting. Microblog Poster: another plugin that lets you update your …

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Publish WordPress Posts to LinkedIn Automatically: 5 Plugins