Tage-commerce

How to Use KISSmetrics to Improve an E-commerce Checkout Funnel

One of the great things about KISSmetrics is that it helps you continually optimize your business. From revenue reports that tell you which ad campaigns bring the most customers to cohort reports that track critical metrics like login retention over time to many other insight-driven reports, KISSmetrics delivers pretty awesome tools for any marketer or manager. We couldn’t possibly cover all the benefits of KISSmetrics in one post. We would have to write a book. So, in this post, we’ll concentrate on one key feature of KISSmetrics – the funnel report. Specifically, we’ll focus on improving your e-commerce funnel. We’ll begin by viewing a funnel report and finding areas that need improvement. Then, we’ll form a hypothesis setting out changes …

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How to Use KISSmetrics to Improve an E-commerce Checkout Funnel

How Peak Design Recovers 12% of Abandoned Carts With Email Remarketing

Close your eyes. Take a second and imagine yourself shopping on your favorite e-commerce website. You’ve got a cart that’s full of merchandise and you’re about to check out. You take your credit card out and begin completing the checkout form. First Name, Last Name, Email Address, Payment Info. The phone rings, your boss walks in, those TPS reports are due. Panic. You quickly Xed out of the window. You’ve just abandoned your cart. There are hundreds of reasons why people abandon online transactions and it happens almost 67% of the time on e-commerce websites according to the Baymard Institute. It’s not all bad news, however. Let’s think about your transaction from the e-commerce companies’ perspective. Compared …

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How Peak Design Recovers 12% of Abandoned Carts With Email Remarketing

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