On this episode of The Edge of Innovation, we are talking with interior designer, Amanda Greaves of Amanda Greaves and Company, about what it takes to be an interior designer.

Hacking the Future of Business!
On this episode of The Edge of Innovation, we are talking with interior designer, Amanda Greaves of Amanda Greaves and Company, about what it takes to be an interior designer.
On this episode of The Edge of Innovation, we are talking with interior designer, Amanda Greaves of Amanda Greaves and Company, about the competitive world of interior design.
Today on the Edge of Innovation, we are talking with Amanda Greaves of Amanda Greaves and Company, an interior design firm on the North Shore of Boston.
Amanda Greaves’ Website: www.agcinteriors.com
Find Amanda Greaves and Company on Facebook
Link to SaviorLabs’ Free Assessment
What Does a Designer Do?
Understanding a Client’s Taste
How Psychology Helps Designers
How Checklists Help
Asking the Right Questions
Dealing With Resistance
Paul: Hello, everyone. This is Paul Parisi with the Edge of Innovation podcast, and we’re here today with Amanda Greaves of Amanda Greaves and Company. So not the whole company here, just Amanda. Are you a figurehead or do you actually do work?
Amanda: Both.
Paul: You do? So you’re both a fig— that’s a good answer. So what does Amanda Greaves and Company do?
Amanda: We are an interior design firm, and we are all of two and a half strong.
Paul: What do you mean half?
Amanda: We have a small dog named Daisy. And that is my associate’s dog. But we do interior design for residential, hospitality, and commercial projects.
Paul: Okay. And how long have you been doing that as Amanda Greaves and Company?
Amanda: As my company, I started it. Yeah. I started my company in 2010, but I’ve been practicing design since about 2002.
Paul: Okay. We have a pretty eclectic group of people who listen from very technical people to just ordinary persons off the street. Or strange people too, I’m sure,and unordinary. Whatever. So you do interior design. Does that mean you come to my house and tell me what curtains I need to pick?
Amanda: It’s a little bit more involved than that. So from a design perspective…Let me put it this way. There’s a lot of “designers” out there — and I use that with air quotes — that call themselves “designers” and they are more of a decorator. So the decorators—
Paul: Okay. So there’s a differentiation here.
Amanda: There is. Decorators are, by any stretch, they are just as important as everybody else on the team, but from a decorating perspective, you’re talking more about the furniture and the pillows and the window treatments and such. From a design perspective, I prefer to get in at the early stages of the planning stages and, with the education and the experience and the certification that we have as designers, specifically, we have the ability to — not physically but on paper — move walls and create plans and create lighting layouts. And we select a lot of the hard finishes. So for us, I look at design from how we do it, is everything that’s physically connected to the interior of a building, if you were to pick it up and shake it, everything that falls out, such as chairs and accessories and stuff, that’s more on the decorating end. And for me, the design aspect is everything that’s still physically attached.
Paul: Okay. Now how does that…? We just recently interviewed Ben Nutter.
Amanda: He’s an architect out of Topsfield.
Paul: Yeah. How does that mesh with what an architect does?
Amanda: So architects are more inclined to deal with the entire structure itself. So they do a lot of the exterior. They deal with foundations, you know, a lot more of the code aspects for clearances and references. They deal more with the town when they do for permitting.
Paul: Yeah. Ben covered that and talked about that.
Amanda: Yeah. So there are a lot of occasions where architectural firms and design firms, where their services overlap. So there are some architects that just create the vanilla box, if you will. So they will make sure that you have your subfloor, your walls are up. There’s plaster on the wall, and you have a ceiling above you. And then the designer comes in and adds everything else.
Paul: Really? You mean, so the wall, the floor coverings…?
Amanda: Yep. So we would add the hardwood flooring, all of the trim. So your baseboard, your crown moldings, whether you’re carpeting, the paint colors on the wall, all of that. But there’s a lot of architects that like to take it even further, and they will do the majority of the hardscape that’s physically attached and leave things like the fixtures — such as plumbing, lighting, decorative accessories — to the designer.
Paul: So it sounds like it’s very collaborative.
Amanda: It needs to be. It needs to be, because if I as a designer have a vision for, let’s just say, a living room, and I want a grand piece of artwork over the fireplace, and the architect coordinates with the HVAC guy to put some sort of a ducting right above the fireplace, that’s not going to work with my art.
Paul: Okay. So now as we get into this, I’m thinking about…we’ve already talked about design versus decorating and the ordinary person on the street understands that now, but probably wouldn’t have 10 minutes ago. It wouldn’t have been as stark as it is, maybe, to you because you work on it every day. So how do you deal with…You must work with the client, the ultimate user of the facility or the room, or whatever it is. How do you deal with their taste? I mean, because do you get to know them or do you look at what they like? It just seems like a tremendous… It’s like, how do you pick a dress for somebody? How do you pick a shirt for somebody?
Amanda: Yep. So one of the benefits that I find be working as an interior designer, the people that are fortunate enough to hire us — whether it’s in a residential aspect or a lot of commercial buildings, the clients that have hired us are more focused on their business, and they just want to make sure that where they’re working is aesthetically pleasing, and they just show up, and it’s all done, and it’s great.
In order to understand the taste of a client, we have a lot of checklists. So, lots of times, clients will come to me with an idea, and they’ll say, “I’m traditional,” “I’m very contemporary,” “I’m eclectic,” “I have no idea,” or, “I think I like Shaker style houses,” but what they’re really referring could be Craftsman style.
So for me as a designer, my initial job is to do a little bit of a psychological understanding. Who are you? How quickly can you make decisions? Is it you, or is it you and your partner? Is it you and your family? Are there multiple investors involved in the project looking at it from a commercial or a hospitality standpoint?
So before I give anybody answers to anything, I need to understand who the players are. I do a little bit of a personality assessment, and they may come to me with a completely blank slate, and say, “I don’t know what to do.”
And then I’ll start asking, “How many people in your family? How many people in your office? Do you have pets? Does it matter? What do you plan on doing in your kitchen? Do you like to cook, or do you eat out all the time?”
So the answers to those questions start to create the scope of how large the rooms need to be, the style that we’re looking for. We worked with one commercial client, and he was a bit of a Renaissance man, and his concept was more contemporary and streamlines, but he wanted to have the softer aspects of it. So we did a typical cubical, but it had a wood cap on the top instead of doing it like you would assume an office building would be like. And we added some rustic accents for furniture and such in the larger areas.
Paul: And then, so you did this. You delivered it. What did he say?
Amanda: He loved it.
Paul: So, was he able to identify the little subtleties that you added in, or did it just work for him?
Amanda: For him specifically, I was actually — oddly enough that I used him as an example — he came to me, and he said, “Amanda, if I had been able to do this myself, I couldn’t have done it better,” which for me, was one of the best compliments I’ve ever gotten. Not every client says that. Not every project goes smoothly in the sense of you think you know someone when it gets started, and then when you really get into it three months, four months, 12 months down the line, there’s, “Oh, I forgot to tell you this.” Or, “Oh, by the way, this is what we’re doing, and the scope my change.” I’m fortunate when some clients have the ability to see what I see beyond me having to put it on paper.
Paul: You mean “see,” understand what your vision is.
Amanda: Yeah. And again, it’s a matter of me interpreting what they are interested in seeing for themselves and then me telling it back to them. So how I interpret it may not be the say way as you would interpret it. For example, I had a client, multiple different investors in this project, and he said, “I don’t like blue.”
Paul: That’s a pretty big color to rule out.
Amanda: It’s a pretty big color and I had to figure out the reasons why, and was it a specific blue. Is it teal that he thinks is blue? Is he colorblind? Does he just not like the feeling because it was in his grandmother’s house or something like that? And so I have to dig. I have to dig to be able to find the answers.
Paul: Was that as easy as saying, “Well, why?” Did you ask him that blunt a question?
Amanda: Yeah. “Why not?”
Paul: Yeah. And what did he say?
Amanda: “I just don’t like it.”
Paul: “I just don’t like it.”
Amanda: And then that goes into…I have a minor in psychology.
Paul: Okay. I was going to ask that. So when you do this sort of psychoanalysis, do they have… Do you have a couch? Do they lay down?
Amanda: There are times where I wish I was laying on the coach asking the questions.
Paul: Or is it just sort of part of your understanding of the interaction? Or do you actually have a checklist that you might go on? You know, go in the back room and check out. Okay, he’s crazy. He doesn’t like blue. So how formal is it? I mean, it might be, in your mind, very formal, but I might never perceive it if I’m sitting down with you.
Amanda: When I started my business seven years ago, I created every checklist under the sun because, as an entrepreneur, I wanted to make sure that if I was doing this, I was doing it right. And I started my business plan in 2009, and it’s still not done.
Paul: Of course not.
Amanda: Because, as anybody listening that’s an entrepreneur, they’ll understand the evolution of self along with the evolution of your business. And so to finish it would have been grand, but I needed to make money. So I had all the checklists, and I went out, and I got my clients, and I realized that, even if you have a checklist of 10, 15, 30 items, every single person you deal with has a very different personality. So it’s a matter of being able to think quickly on your feet, adjust the conversation as it flows, being able to, to change your aspect of questioning, you know, your line of questioning, if he clearly tells you that he doesn’t like blue, and there’s no reason for you to know anything else. So, you know, you have to kind of, okay, “Well, do you like red?”
Paul: Right. I see.
Amanda: But the checklists, I have them. I think I used them within the first six months. When I have new employees come and work with me, I have them look them over so they understand why.
Paul: It’s probably internalized by now for you.
Amanda: By now, it’s more just… My name is on that door, and so the representation of myself is who I am as a person. So my ability to communicate with your clients, whether they’re new or potentially new or I’ve had them for three or four years, is creating that dialog where we can understand each other. And that, for me, is more important than figuring out exactly what they want from the first meeting.
Paul: Right. Of course, because you want to be able to have something that’s durable, which is that relationship.
Amanda: The relationship. Exactly.
Paul: So did you specifically get a minor in psychology because you knew you’d be being this?
Amanda: No, no.
Paul: So that seems very, very exciting or serendipitous.
Amanda: It’s very serendipitous. I actually just spoke at Endicott on sometime last week to one of their graduate classes. And there were half a dozen students that are in career changing mode. One was an English major with a business minor. There was a stay-at-home mom that had studied design 15 years ago. There was a woman coming from advertising. There was another woman with a psychology minor, and there was another one who was actually a designer, interior designer minor, and she just carried through to the graduate class.
And all of those fields in life are very important for the interior design aspect. So I was able to speak to every one of them individually as I was talking about the overall encompassing facts of my business. So having the psychology minor was more, “Hey, I think I’m interested in this.” And I didn’t realize the value of it until I really started working in the industry back in 2002. But not until I genuinely started by own business did I really see the value of it.
Paul: Well it sounds like there’s a lot of things, certainly in interior design that are subject to interpretation. It’s not like, did you move the bricks from point A to point B? No, I mean, it’s not quantifiable like that. So that’s fascinating. I think that all our listeners could take a good notion there, that you need to think about psychology in anything you do. I mean, I really… It’s obvious once you say it. But, you need to be deliberate about that.
So were the checklists, were they psychological checklists or were they, “Do you like brick, or do you like carpet?”
Amanda: Well, there are still some checklists that I use, and it is a matter of, for example, if we’re doing a master bathroom, there are certain questions I need to ask my clients. One of the first ones, which sometimes get interpreted a little strangely, but, “What do you do in here?” You know, if somebody comes to me and says, “I want to redesign my master suite,” okay great.
“What do you guys do in here? What’s the purpose of this room?” It could very well be they have three kids and two dogs, and on Saturday mornings, this is where cartoons happen, and they want to be able to have hot chocolate and a Keurig without having to go downstairs, and they want a fireplace because this is where they spend all of their family time.
Or it could be the complete opposite. It’s a very hardworking couple. And they value their time and their private spaces to do what they do. So asking those types of questions, you get to know people very quickly as to who they are and how they live their lives. But the checklists specifically are, we need to talk about plumbing fixtures, tiles, light fixtures.
Paul: I see. Reminders of the litany.
Amanda: Which creates the scope of what we need to do.
Paul: So have you, in asking these questions, have you ever met resistance or friction with people?
Amanda: Yes. And usually, if that happens within our initial meeting — because I don’t charge for initial meetings because it’s more me asking question after question. Let me figure out how you are. If I meet with resistance, and if the chemistry isn’t there between myself and a potential new client, we assess the situation. We understand whether they will be good for us just as much as we could potentially be good for them. And in situations where I have felt that it wasn’t going to be a good fit, I will refer them to another designer or another firm.
Also published on Medium.
Today on the Edge of Innovation, we are talking with Benjamin Nutter from Benjamin Nutter Architects, an architectural firm based in Topsfield, Massachusetts, about technology and how it’s changing the architectural field.
Today on the Edge of Innovation, we are talking with Benjamin Nutter from Benjamin Nutter Architects, an architectural firm based in Topsfield, Massachusetts. He’s sharing the dos and don’t of designing as well as some advice for aspiring architects.
Benjamin Nutter Architects’ Website: benjaminnutter.com
Find Benjamin Nutter Architects on Twitter
Find Benjamin Nutter Architects on Facebook
Benjamin Nutter Architects Portfolio
Link to SaviorLabs’ Free Assessment
Things that Impact Design
Buying House Plans Online
What Does it Take to be an Architect?
Communicating With Clients – Understanding their Vision
The Company’s History – How Ben Became an Architect
Advice for Someone Who Wants to become an Architect
Paul: So I guess I haven’t, when thinking about talking to an architect and thinking about an architect, I really narrowed it down to, “Oh, they designed the plans.” Oh, and they listen to what I say, and they say, “No, that would be a bad thing to make that work that way. Here’s why, and maybe we should change it this…” So you negotiate with me to take my design ethic and help it achieve reality. But I sort of stopped there, and I really didn’t take into account all of the other things. And that’s what I want us to pull out now, is, What are those other things? If I’m saying I’m stubborn. I want to go download my own plans. Let’s give our listeners sort of a checklist. What would they have to do to sort of be successful? And if one of them is zoning and getting the approvals. But can we go through that?
Because I think for most people, it’s always great to give some information to people so that they can be informed. And they say, “Yeah. I’m not up to that. Let me hire an architect to do it.” So what are some of those things that are hidden that I’m saying, “Well, I know a good carpenter. I know a good general contractor. They appear to be good to me.” We’ve heard horror stories all over the place. Of course, those are the ones that stick in your mind. They start with the house, and they never finish it and that kind of thing. But there’s enough people that that’s happened to that they stay in our minds. So it happens.
So what would you give? You know, two or three or five hints that say, okay, you’re thinking about building a house. You’re going to go download your plans. What are you going to do next?
Ben: Okay. So there’s a host of things that come to my mind. Part of it is just the whole notion of what it’s like to live in the 21 century. The somewhat more objective issues to deal with that are not necessarily always the most pleasant because they’re sort of the municipal process is just the nature of whether it’s an existing house or a new house is finding a site, if it’s a new house, making sure that all of the regulations are met. And that would apply to either circumstance. And those regulations are typically zoning, septic systems, if there is a municipal sewer system, site survey — depending on how much information is appropriate to really set up as a site plan. So you have the grades and the change of rolling terrain, whatever, on a site.
So there’s the kind of fundamental information that is the base of your project, really the land, the site. And what implications are there about that particular piece of property? Are you near a wetland so that you need to be aware of, can you build within 100 feet of the wetland or is it near the ocean where there may be a floodplain that applies. So there is a whole layer of things that you need to be aware of in a permitting and municipal way, and sometimes people are at least knowledgeable about that, but it’s rare that people have an appreciation for how much of a challenge that process can be in the 21st century.
So you have that kind of site related issue, which also then certainly trickles down and informs the design of a new house because you’d need to make sure that the new house works on that site. And again, you get into kind of the objective criteria. For example, where’s the street? And that means the driveway is going to come in from a certain location. That’s a fairly objective piece of information. Whereas, something more subjective might be, Where do you want on that site to develop a private outdoor area, and do you have options or not?
And people today are, thankfully, tending to think about important other aspects. For example, where is south, and do we want…if we can, do we want to able to put foldable panels for solar electricity on the house. So, is that a criteria that’s important to us or not? Where are your views? If your views are of a nice rolling farm area or water, if you’re on the ocean, obviously, that informs things about the house as well. You don’t usually put the garage on the side of the house their the view is, for example. And again, those might seem really simple.
Paul: They’re simple once you say them.
Ben: Yeah. Okay. All things that impact the design in, again, a subjective and an objective way. Zoning has limitations on how many stories, how many floors can the house be. What is the maximum roof height? And in some cases, that’s more lenient. In some cases it’s very absolute. And then you kind of need to work down from there.
So to your point about buying plans online, which is, of course, typically only for new construction, all of those elements really have to come into play at some point, whether you manage those yourself or you hire. You might be able to hire a civil engineer who would just work with the issues of wetland and zoning, height of the building. They could advice you about that as well. If you had a set of house plans that you felt really comfortable, would also be easily able to be built on your property.
The other part of the building process that one has to be aware of is the building codes too. Those have changed rather dramatically. I mean, even since we did your small barn, the building code has changed. And for the most part, fortunately, because of energy codes and an attempt by Massachusetts, especially, to make our residences highly more energy efficient than they were even a decade ago. So sometimes, when you buy a set of building plans, that information doesn’t meet your local code.
Now a good general contractor would be aware of that and could certainly adjust a set of drawings, meaning, how the insulation is done to very likely make it fit with current energy code. But that’s another whole part of it is kind of making sure that your house complies with current building codes and energy codes.
Paul: So it sounds like you’re biting off a lot when you’re saying, “I’m going to build my own house by myself,” or whatever, not hire an architect.
Ben: You are.
Paul: Or an engineer or something. There’s a lot of details that just aren’t clearly obvious.
Ben: And that’s probably why a lot of new homes tend to be built in a subdivision kind of environment where you have one or several plans that people can choose from and a developer/general contractor who is building those on a kind of repeat basis so that they will very likely have a whole list of options, in a way, sort of like when you go to buy an automobile, and you can get a low, medium, or high trim package or other features. So that that could be one very regulated and informed way to go about buying a new house and having one built for you that would have information pertinent and appropriate to that process.
Paul: So would it be… I’m just thinking here out loud. Would it be viable? Or how viable would it be for me to say, “Oh, gee. I really like this house online,” and give you the plans to modify them. Is that even a thing worth taking about?
Ben: It actually is. And we haven’t done that frequently, but we’ve done that several times. I can think of an example in Topsfield that I did decades ago, where we modified a set of plans that a client had purchased. And what that did for that particular client was it sort of moved the ball down the field some because we weren’t starting from scratch, and fortunately, that particular individual was, or is, an engineer and was involved in general contracting, so was more informed than your typical client. But he knew well enough that on their particular site, it was a nice site. It was a flat site, fairly easy to build on. So he could buy a set of plans. In that case, it wasn’t online, but they were able to get a set of plans, and were able to easily modify them. So the big benefit to them in that case is because we weren’t starting from scratch, our fee was substantially less than it would have been if we started, literally with no idea of the eventual outcome.
Paul: Right. So how often do you start with just a completely blank sheet of paper?
Ben: Actually, more of the time we start that way, which is part of what makes it exciting. Now when we’re doing renovation/addition work, the sheet of paper isn’t entire blank because you already have a building there and the way the building sits on the site and where north and south is and where the driveway is, where septic system might be, pieces of information that inform how you work on the building. So that doesn’t necessarily make the design process more or less complicated. It just makes it a little bit different.
Paul: Okay. Well now, I was raised in a family of engineers. Both of my brothers are electrical engineers so I’ve always had a very big appreciation for engineers. They run trains. No, but do you guys do the engineering as well? And before we even go there, the process of being an architect or architecting something is not just drawing a pretty picture of how it might look or maybe building a little model of how it might look. There’s a lot to that. Can you sort of peel that onion for us? I mean, I can doodle. You know, my daughter’s a great artist. She can doodle. Why isn’t she an architect? What’s the difference there?
Ben: Well, I think of architects as being people who are — I suppose it’s not a brilliant moment or statement but — visual and have a certain skillset that allows them to convert their imagination into visual examples and visuals solutions for their clients.
Paul: Okay. That sounds like the universal understanding of architects.
Ben: Probably, yes. But then behind that, there also has to be a good deal of that combination of, as you brought up the point about engineers. You should have some appreciation for structural engineering, certainly. We no longer do our own structural engineering. We have two people we work with because they’re better suited. We do the basic concept for how the structure will work in a building. But they really run the calculations and confirm beam sizes and point loads and things that are very technical.
Paul: So do you suggest the beam?
Ben: We would suggest the location, and we would have an idea of the size and what we’d work with Joe or Jeff on is, specifically what type. Is it a wood or steel beam, what size? So we have that sort of back and forth information flow so we can figure that out for each particular project.
Paul: Right. So you’re sort of folding all of the technology, the technical aspects that they feed back to you into the design so that it looks the same.
Ben: Yes. That’s right. But getting back to your sort of bigger point about how do we go about a design process, what we always ask our clients to do is to provide us some type of narrative about their goals. And again, those can be the subjective ones that relate to style or paint color, or, you know, the more soft and fuzzy —
Paul: What they think is important.
Ben: Right — kinds of things. And then the very objective type — a room list, how many bedrooms, a garage, size of garage. What are their other desires as far as are they interested in having a kitchen, sitting, dining space that’s open, or independent rooms? And that could be as simple as one sheet of paper with a list of rooms. Or it could be more complex, and it doesn’t happen often but on occasion, you might have a client who would give you a notebook with information for each room.
So we encourage them to provide as much information as they would like, and we always review that with the client. Generally speaking, most of our clients arrive with some sense of a design style or architectural style that they’re interested in doing. So it’s not common that somebody comes in thinking they’ll do a colonial house and all of a sudden, it becomes a contemporary house. That would be unusual. It’s more likely that they come in with a rather specific request for a particular style of architecture, and then we work with them in that style and take that, again, sort of subjective piece and apply their objective criteria and work toward a solution.
Paul: Okay. Very cool. So now we have these desires or opinions by the client. They want this. Do you start out with elevation drawings? I mean, how do you communicate to me, to start introducing me to the realization of this?
Ben: Sure. Well, and actually, I also wanted to mention that along with the subjective and objective design information that they bring to us, and we ask questions of them to try to fill any unknowns in before we start the design process. The other big, very important thing is to know what’s their budget because we really can’t start a design process without understanding what their budget expectation is as well. Once we have that information collected, the design process for us generally begins with both what we refer to as two-dimensional and three-dimensional drawings. And the difference between those two is that we both happen to have a pad of paper in front of us. We could sketch out a floor plan of a building on that pad of paper, and it would be a series of lines with probably rectangles on it that would have different room functions.
What we do is also provide for them at the same time — and this is where the technology of the computer is fabulous in our profession, is we can provide for them and three-dimensional computer model that will provide an image that they can see from both inside and outside, which is complete. Well, back in, really not that long ago for most firms. 20 years ago, very few people were doing that. More people are doing that now.
Paul: Yeah. It was not possible.
Ben: Right and there are specific softwares for our profession that allow you to work in both two-dimensional and three-dimensional. And it’s very much changed the way an architect can offer their service to their clients. We just felt, oh, 15 years ago, let’s say, that the opportunity to use three-dimensional computer modeling was such an incredibly valuable tool that we employ that on every design, and it’s usually part of the preliminary design process as well.
Paul: Yeah. I mean, we’ve all seen that on TV and just in examples and renderings of things. It is profound. So let’s get into that a little bit.
Paul: How long have you been doing this?
Ben: It first started working in Boston in the 1970s.
Paul: Okay. And then when did you start your own firm?
Ben: In 1984.
Paul: Okay. So 31 years this year.
Ben: Yes. Actually, 33 years this year. Isn’t it? Whatever.
Paul: Sorry. My math isn’t my first language. It’s embarrassing. But anyway, so 33 years. I was just testing you to see if you could do the math.
Ben: Exactly. See if I can do any math. Right.
Paul: So what got you into architecture? What made you make that decision? Was it in high school, junior high, or did you go to college and say, “I’ll figure it out then,” or what?
Ben: No, I was rather fortunate that even as a young person, meaning, before I even got into junior high school as they called it in those days, I knew that I wanted to be in the architectural profession.
Paul: Why? What happened that sparked that interest?
Ben: Right. Well, part of it is probably the genetic of my father was a mechanical engineer and my mother was a landscape architect. So there was a kind of a blend of those two professions and those two interests. And they’re both fairly accomplished in that. So it was sort of natural in that regard. But I always, even as a young person, I always had a very strong interest in the architecture in New England, a variety of styles. Ironically, I can remember sitting in class as an elementary school student and being able to draw, do a little quick perspective of a house and be able to draw the chimney so it looked correct. And if there was a skill that I managed to get, that must have been it because a classmate would look at that and go, “How do you know how to do that?”
And my answer would be pretty much, “I don’t know.” So I have that visual skillset and the ability to see it in my head and then convert it into a drawing, which is fun, really.
Paul: Well, that’s true. So you’ve identified something that was fun. So you had this notion about architecture in junior high, and did you do anything? Did you engage in it, or just was it something, “Oh, eventually, I’ll become an architect.” Was it that blunt or…?
Ben: Well, actually, it was probably a series of things. But, we live, still live on a property in Topsfield that is 30 acres and my parents moved there and had a little kind of a weekend farm. And we did all sorts of projects on the weekends. So we renovated the house. We added on to the house. We picked up a so-called carriage shed and moved it out of the way and built a foundation and moved it back on and renovated that. And so there were always projects, hands-on projects, throughout my youth. And it could have been as simple as painting the exterior or installing flooring inside or learning enough to be dangerous about plumbing and electrical, which is why I don’t do those myself.
So that was part of our growing up experience on the farm and using farm equipment, driving tractors, a backhoe, things like that. So it was always a combination of hands-on experience and then sort of the cerebral part. And that just kind of inspired me to be involved in a profession where you could both create and enjoy the hands on and see it. Not only the creation on paper, if you will, but the creation come to life on a piece of property, which, you know, isn’t really that different than a mechanical engineer or a structural engineer.
You know, to your earlier point, all sorts of engineers and architects and I think in the case of architecture sometimes, it’s that sort of visual style that is more part of the design process, maybe not unlike industrial design, for example. You know, how do automobiles end up being designed the way… We’re attracted to them probably more by how they look than whether it’s an all-wheel drive for example.
So all that experience for me as I was a young person and right into junior and senior high, and I took every sort of drafting class I could and architectural drawing, and I took a lot of art. That was always very important for me. And I just knew that I wanted to go away and do college for architecture.
Paul: Wow. So you wanted to go to become an architect. There must be certain colleges that are better than others at that. Where did you choose to go?
Ben: Well, my challenge was a little more, for me at any rate, a little more unique. Growing up in New England at that time, there were not a lot of schools in the New England area that offered a five-year architecture degree.
Paul: Well why is it five year? Aren’t most degrees four?
Ben: No. Actually, architecture has traditionally always been five years, in part, because of just the process of learning how to combine that sort of visual and engineering and other aspects of what an architect does. There’s always been a lot of drawing, if you will. That’s a little bit different now because people do so much on a computer, almost all of it on computer. But developing that skillset, to be able to take design criteria and develop it into an actual design is just time consuming. So it’s a school process that is as time demanding as being in a medical school, for example.
But within New England and my sort of unique adventure is that I was very strong on the visual, and I’m okay with the practical aspect of structure, but I never really enjoyed, and I never did really well in math and science.
Paul: Oh, really. Interesting.
Ben: Yeah. The Cornells of the world would not likely be an opportunity for me because they would look at my math and science grades and think, “Well, how could this person be an architect?”
So I actually took a little different path. I went to a two-year school in Vermont and got an associate’s degree in architecture and building technology. And from there, eventually I transferred on and finished my degree at the University of Oregon. So it’s a northeast, northwest kind of path, not your common path. Probably it would be very difficult to do today. But at the time, it worked out really well.
Paul: Right. Well I do think it’s important… You know, there’s a lot of people listening. And they may know somebody who’s young and wants to be, has a notion of being in architecture. And even that path, I mean, you could go get a two-year degree in that, and I don’t think a college is going to look poorly at you to say, “You can’t come in here for an architectural degree.” They might. But, I think there’s hope. What would you suggest for a youth of today, if they wanted to be in architecture? Certainly take art classes?
Ben: Yes. Art, graphics, also would recommend that if somebody is interested in that when they’re in high school, it would be great to find, not just perhaps an architectural firm that they might intern in, but I very much encourage that they find opportunities to get out in the field and work. It could be a local small carpenter contractor, or it could be a larger commercial contractor. Find out what it’s like to be at both ends of the process and how important it is for those two professions to really collaborate well together and understand what they each do. I would certainly encourage anyone who is in junior and senior high to then, look for opportunities to get out and find out what it’s like in the profession.
Paul: So just down the street from us they’re taking some trees out and going to be building a couple of houses, and my wife, you know, knows everybody and stops by and is talking to the guy who’s doing it. And he said, “Oh, if you know anybody who wants to work, send them over to me.” And, of course, we offered that to some people we know, and they weren’t very intrigued or motivated to do that. But, I would imagine, because they’re grading the land and all that, it would be helping out with manual labor.
Ben: Yes.
Paul: So would you suggest they do that, or is it, “No, I’ve got to look for, you know, higher up level job.” Take what you can get or…?
Ben: I really encourage… I think it’s great to get your hands dirty and get outside and find out what it’s like to be out there on a day like today when it’s hazy, hot, and humid, and it might actually inspire you to do well in your classes and realize that on these days, it’s a little more comfortable to be inside, just as it is on a day in January. That’s when I think my own appreciation for people that are in the trades, because they’re working outdoors in all kinds of weather and it’s really important that they’re an equal partner in this, in the entire design and construction process. And the more that the two different professions appreciate and respect that, the better results you have.
Paul: So to bring a point to that, if you’re a teenager or know a teenager, and they can get a job moving bricks at a construction area, that’s better, that’s infinitely better than not working at the construction area.
Ben: In my opinion, absolutely. Sure. Go. Go find out what it’s like.
Paul: Right. I don’t want them to say, “No, I have to be the foreman’s helper or something.” No. You gotta do the hard ones. So it’s not an excuse.
Ben: I think so. That’s right. It’s all good character building experience. Right?
Paul: Well, but I think even more than that, if you were to hire a new architect coming out of college and had of their resume that they worked for a summer with a local contractor moving bricks, that’s going to move them to one pile that’s probably higher than the other pile.
Ben: It would for me. Absolutely. And I would say that would be true for the people that are in my small firm as well, is that every one of us has an interest in doing those projects. And we generally have some self-inflicted project that we’re doing at our own homes, which takes, of course, forever. But, but it’s a great way for us to appreciate — which I certainly learned to appreciate very much when we were first building our home. You know, I can wear a tool belt and be proficient, but the people who are in that every day for decades, their knowledge and their skillset is phenomenal.
Paul: It is amazing. I mean, it is. It is. You should, if you don’t have an appreciation for what they do, it’s fascinating.
Ben: It, it truly is.
Also published on Medium.