Tag: business

How to Make Your Videos Rank Better on YouTube

June 24, 2014 / Paul / 0 Comments

Here are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. With 200,000 videos uploaded per day, more than 600 years required to view all those videos, more than 100 million videos watched daily, and more than 300 million existing accounts, if you think YouTube might not be an effective distribution channel to reach prospective customers, think again. Yes, understanding YouTube can be a little complicated as compared to Facebook, Twitter, Instagram, or even Tumblr, when it comes to generating engagement, but YouTube marketing is worth all the efforts. YouTube is the third most popular site in the world and the second most popular search engine after Google. So you can see why it is important to optimize your …

Original Article Can Be Found Here:

How to Make Your Videos Rank Better on YouTube

Also published on Medium.

Google’s Checklist on How to Build the Best Keyword List for Your Business!

May 31, 2014 / Paul / 0 Comments

Google AdWords has released a checklist for digital marketers to help them draw the maximum out of their keywords. This checklist is a part of the larger document – Keywords to the Wise – which aims at increasing demand with some smart keyword strategies. AdWords posted a link to the same document via Twitter yesterday. Here’s the checklist for keyword and targeting: Your keywords should reflect the different types of queries that users type when they are searching for something you offer. Make sure that your keywords and their management are in alignment with the objectives of your business. Delete those keywords which no longer drive traffic to your website. Use broad match to capture long tail queries, reserve exact match for your primary volume and value …

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Googleâ€™s Checklist on How to Build the Best Keyword List for Your Business!

How to Spot Your Competitor’s Most Engaging Content

May 31, 2014 / Paul / 0 Comments

Content is a hot topic in the business world today. Indeed, content marketing, done correctly, can be a very effective way to attract and retain clients, but the problem is more and more companies produce more and more content. It’s highly important to understand how to produce content that will engage your target audience, but is also vital to know what your competitors’ most engaging content is. To figure this out you don’t have to spend ages collecting and analyzing all that content, you can do things way easier and efficiently if you use the proper tools. The Importance of Knowing Which Type of Content Works At the end of the day, your content needs to convert readers into buyers. In order to …

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How to Spot Your Competitor’s Most Engaging Content

After the Sun (Microsystems) Sets, the Real Stories Come Out

May 31, 2014 / Paul / 0 Comments

Sun Microsystems, born in 1982, gone public in 1986, struggling in the 2000s, and absorbed by Oracle in 2010, left its mark on Silicon Valley and the world. In Sun’s wake are 235,000 people who can count themselves as former employees. Its technical splashes continue to ripple through the world today (Sun’s slogan, the network is the computer, seems particularly prescient in today’s world of cloud computing). And its legendary pranks have yet to be topped (like “parking” software guru Bill Joy’s Ferrari in a pond and stabbing a giant tree trunk through former CEO Scott McNealy’s office). On Saturday night some 700 former Sun employees gathered in a Mountain View, Calif., parking lot outside Sun’s first corporate headquarters to reminisce, network, and, …

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After the Sun (Microsystems) Sets, the Real Stories Come Out

OneDrive for Business Updates Web User Experience

May 14, 2014 / Paul / 0 Comments

Mark Kashman (@mkashman) is a senior product manager on the SharePoint marketing team. In March, at SharePoint Conference 2014, we announced a lot of goodness coming soon to OneDrive for Business in Office 365. Now, two months later, we’re beginning to roll out some of the user experience innovations and refinements, including Simple Controls, Site Folders, smarter Search, and more. The new web interface of OneDrive for Business appears when you click OneDrive in the Office 365 top navigation. We believe that the user experience needs to be clean, simple, intuitive, and consistentâ€”while maintaining the best-in-class capabilities to store, sync, and share, and that you should have the best destination to get work done. Period. This is why it’s important to us to keep …

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OneDrive for Business updates web user experience