branding Archives Page 2 of 2

How to Add a Color Tinted Full Width Google Map in WordPress By Henry Jones / May 21, 2014 /

Tutorials shares A Google Map is a great feature to include on a “Contacts” or “About” page. It adds a layer of interactivity and allows your visitors to quickly see where you or your business is located.

However, if you really want your design to standout, simply embedding a standard Google Map won’t cut it. So in this short tutorial, I’m going to show you how to easily make a Google Map look more integrated with your branding and website. We used this technique in our Hayden WordPress theme and you can easily see there is a world of difference between this approach and a standard map…

Original Article Can Be Found Here:

How to Add a Color Tinted Full Width Google Map in WordPress

Also published on Medium.

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.” To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion. Misconceptions around the Psychology of Color Why does color psychology invoke so much conversation … but is backed with so little factual data? As research shows, it’s likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us…

Original Article Can Be Found Here:

The Psychology of Color in Marketing and Branding

Also published on Medium.

Listen Now

Tag: branding

How to Add a Color Tinted Full Width Google Map in WordPress

The Psychology of Color in Marketing and Branding