Tag: blogging

What Makes Readers Click Buy? The Secrets to Great Sales Emails

September 15, 2014 / Paul / 0 Comments

What’s your purpose for running an email marketing campaign? Ultimately, you’re in email marketing to help your business thrive and grow. That means you’re getting into email marketing to sell more stuff. Not sure that’s you? Then look at it this way: Businesses want to sell more products. Freelancers and contractors want to sell their services. Nonprofits want to “sell” supporters on their good cause. Bloggers and writers aim to “sell” their content or their books. Political groups want to “sell” their message. And so on… We’re all peddling something. So far in our Tuts+ series on email marketing, we’ve looked at how emails are primarily about building a relationship with your subscribers. Through this relationship, your subscribers come to know and trust your company. When they’re …

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What Makes Readers Click Buy? The Secrets to Great Sales Emails

What is Markdown? How to Use Markdown in WordPress?

August 26, 2014 / Paul / 0 Comments

Recently one of our users asked us what is Markdown? They heard about it from a friend who used Ghost blogging platform. Markdown is a simple markup language that converts plain text into HTML. Think of it as a much simpler text editor. In this article, we will show you how to use Markdown in WordPress. What is Markdown? Markdown is a markup language which converts plain text into HTML code. It allows users to use special characters like asterisk, number sign, underscore and dashes in Markdown syntax instead of HTML. This Markdown Syntax is then automatically converted into HTML. For example: **This is bold text** The above text will be converted by Markdown into: <strong>This is bold text</strong> Markdown provides an efficient way …

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What is Markdown? How to Use Markdown in WordPress?

The 8 Types of Images That Increase the Psychological Impact of Your Content

June 24, 2014 / Paul / 0 Comments

The importance of using images in blogging goes far beyond “looking nice.” It’s actually deeply psychological. For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times faster than text. And visuals, when they complement your text, help your message connect: 40 percent of people will respond better to visual information than to text. Read on to learn about the eight most effective types of images, and where to find them online. We’ll start with one you may turn your nose up at initially, but hear me out.

1. Stock photos There’s a lot more to stock photos than…

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The 8 Types of Images That Increase the Psychological Impact of Your Content

Why Bloggers Need to Do More Than Just Trademark Their Blog Name

June 18, 2014 / Paul / 0 Comments

This is a guest contribution from trademark attorney Xavier Morales. Should you trademark your blog name? While the answer will vary from blogger to blogger, in general, modern bloggers will benefit from trademark registration. At the start, blogs were something of a personal communication medium. But today, they’ve evolved into businesses and brands. In other words, they have become entities worth trademarking. Trademarking extends beyond merely filing an application. It starts with the brand itself. Only strong, unique brands will receive trademark registrations. Therefore, a company must search high and low for any existing mark that can be considered confusingly similar. Even after receiving a federal trademark registration, owners must actively protect their rights. Only they can stop other entities who infringe on their rights. That…

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Why Bloggers Need to Do More Than Just Trademark Their Blog Name

A Platform and Blogging Tool, Medium Charms Writers – NYTimes.com

June 18, 2014 / Paul / 0 Comments

Evan Williams is at it again. Mr. Williams is sitting in an office here a mile up the road from Twitter, where he is a founder and is still a board member, working on Medium, an amorphous-sounding company that could be one more curio of the Internet age or might end up taking over the world. It’shard to tell from talking to Mr. Williams. He is plenty thoughtful, but unlike so many other people I spent time with in San Francisco last week, he’s not a big talker. He loves text, he loves code and he loves typing.When he stepped aside as chief executive of Twitter in 2010, Mr. Williams wanted to get back into blogging and found the tools …

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A Platform and Blogging Tool, Medium Charms Writers – NYTimes.com