On Episode 86 of The Edge of Innovation, we’re talking with Jeremiah Smith, CEO and founder of Simple Tiger, an SEO and marketing agency. He’s sharing with us an excellent introduction to Search Engine Optimization!
Are you getting as much traffic to your site as you want? There is an ongoing argument regarding whether we should create landing pages for search engine optimization or to increase conversions when visitors arrive. The obvious answer is we must do both. Getting traffic that won’t convert does no good. Beautiful pages that generate no sales won’t pay the bills. Every page can be created to do both, provided you have an efficient way to generate pages and test them for results. Let’s start with the basics: WHO is YOUR target audience? What exact words and phrases (your anchor text) are they using when looking for what you offer Decide on one 2-3 word phrase…
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