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Posted by: Paul Boag On Tuesday, 15th April, 2014

Monitoring website analytics is an important part of evolving your site. Unfortunately many of us aren’t monitoring enough and look at the wrong things.

Content Strategy Short Audio Tips: The estimated time to read this article is 4 minutes Subscribe to these quick tips using iTunes or RSS | Download Audio I think if we are honest most of us are floundering around when it comes to website analytics. We know they are important, but are not quite sure what to do with the data we collect. After opening the default dashboards a few times we give up and don’t check our analytics for months at a time. At least many of us are like that. Others are…

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Are you getting the basics of analytics right?

Google has updated its terms of service to reflect its email scanning practices that are carried out to provide users with customized search results and tailored advertising, as Reuters first spotted. In the latest version of its terms of service, Google adds a paragraph explaining that email scanning is done automatically when the content is being delivered and when it finally sits within its servers: Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored. A Google spokesperson tells TNW that the rationale behind the update is to make it clearer for users:

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Google updates its terms of service to explicitly say itâ€™s analyzing your emails for tailored ads

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Tag: analytics

Are You Getting the Basics of Analytics Right?

Google Updates its Terms of Service to Explicitly Say it’s Analyzing Your Emails for Tailored Ads