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Cybersecurity: For Better or For Worse?

On Episode 61 of The Edge of Innovation, we’re talking with security expert Adriel Desautels, founder and CEO of Netragard, about whether cybersecurity is getting better or worse.

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Ads, Apple, and Amazon: Tweets from the Edge

On Episode 18 of the Edge of Innovation, we discuss recent news in technology and what it means for the future. We’re also talking about Ads!

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Why You Don’t See “World Cup” Ads On Google

A Google Trends chart shows the huge spikes in search volume for “World Cup” in the years the tournament is held. Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cupâ„¢ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was held, in 2006 and 2010. What may surprise you is the search results from all this “World Cup” interest will be largely free of ads on Google.com. FIFA, the organization that puts on the World Cup every four years, has trademark or intellectual property protection on terms including “World…

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Why You Don’t See “World Cup” Ads On Google

Google’s Checklist on How to Build the Best Keyword List for Your Business!

Google AdWords has released a checklist for digital marketers to help them draw the maximum out of their keywords. This checklist is a part of the larger document “Keywords to the Wise”, which aims at increasing demand with some smart keyword strategies. AdWords posted a link to the same document via Twitter yesterday. Here’s the checklist for keyword and targeting: Your keywords should reflect the different types of queries that users type when they are searching for something you offer. Make sure that your keywords and their management are in alignment with the objectives of your business. Delete those keywords which no longer drive traffic to your website. Use broad match to capture long tail queries, reserve exact match for your primary volume and value …

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Google’s Checklist on How to Build the Best Keyword List for Your Business!

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