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Why Users Aren’t Clicking Your Home Page Carousel

by anthony on 04/29/14 at 10:19 am

A website study found that out of 3 million home page visits only about 1% clicked a carousel slide. How could a large, graphical element on the home page get such few clicks? The reason most carousels do poorly might surprise you. Most carousels have multiple slides that rotate when users click the navigation arrow. The first slide always gets the most clicks. But the click-through rate for every slide after that will suffer a steep drop. The problem with the low click-through rate is not the carousel pattern itself, but the carousel navigation. The navigation arrows on a carousel don’t give users an incentive to click. It fails because an arrow affordance doesn’t describe the information users get …

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Why Users Aren’t Clicking Your Home Page Carousel

Use the ‘Eisenhower Box’ to Stop Wasting Time and Be More Productive

Dwight Eisenhower lived one of the most productive lives you can imagine. Eisenhower was the 34th President of the United States, serving two terms from 1953 to 1961. During his time in office, he launched programs that directly led to the development of the Interstate Highway System in the United States, the launch of the internet (DARPA), the exploration of space (NASA), and the peaceful use of alternative energy sources (Atomic Energy Act). Before becoming president, Eisenhower was a five-star general in the United States Army, served as the Supreme Commander of the Allied Forces in Europe during World War II, and was responsible for planning and executing invasions of North Africa, France, and Germany. At other points along the way, he served as President of Columbia University…

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Use the ‘Eisenhower Box’ to Stop Wasting Time and Be More Productive

SearchCap: Google’s Secret Translate Service, Animated 3D Maps & Bing Wake Times

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: The Earliest & Latest Searchers By CityMicrosoft Bing posted data on the earliest risers by city based on Bing usage data. Bing said they thought it would be interesting to look at Bing usage as a proxy for when people get online, start work or otherwise wake up. The earliest city to rise is San Francisco, reaching 50% of Bing traffic – How To Amp Up Your User Engagement (And Get More Links)People like to link to content that shows signs of life. If you have an active community, people are more likely to return often…

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SearchCap: Google’s Secret Translate Service, Animated 3D Maps & Bing Wake Times

Redesigning The Country Selector

Advertisement The country selector. It’s there when you create an account for a new Web service, check out of an e-commerce store or sign up for a conference. The normal design? A drop-down list with all of the available countries. However, when conducting a large session of user testing on check-out usability (which we wrote about here on Smashing Magazine back in April 2011), we consistently found usability issues with the massive country selector drop-downs. Jakob Nielsen reported similar issues as far back as 2000 and 2007 when testing drop-downs with a large number of options, such as state and country lists. So, this past summer we set out to redesign the country selector. This article focuses on the four design iterations we …

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Redesigning The Country Selector

Redesigning the Country Selector – Labs – Baymard Institute

Dependencies jQuery & dash; This is a jQuery plugin so you’ll (obviously) need jQuery included. Auto-complete – You’ll need some kind of an auto-complete plugin. There’s an adapter written for the jQuery UI Autocomplete plugin but you can also use your own. Installation Be sure to include the dependencies and then the selectToAutocomplete plugin. Now you simply need to call the ‘.selectToAutocomplete’ function on a jQuery selection once the DOM is ready. For example, to turn all select elements with a class of turn-to-ac, you’d simply need to call: jQuery(function() jQuery(‘select.turn-to-ac’).selectToAutocomplete();); If you just want to use the default configuration and the jQuery UI Autocomplete plugin then this is it. Otherwise, check below too see how you can …

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Redesigning the Country Selector – Labs – Baymard Institute

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