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53 Freelancing Mistakes That Are Costing You Clients, Cash, and Credibility

May 8, 2014 / Paul / 0 Comments

I don’t know about you, but when I started freelancing as a writer, I made a ton of mistakes. And by “a ton,” I mean everything I did was pretty much a disaster. Thankfully, you can fix mistakes. And contrary to popular belief, making mistakes is a good thing – provided you learn from them. But if you’re thinking, “Great! As long as I learn from my mistakes, it’s all good,” I have to tell you something – and you won’t like it. You may not even know you’re making a mistake. And that part can hurt your freelance business. You were too busy to notice (now you’re not) There you are, happily working your behind off…

Original Article Can Be Found Here:

53 Freelancing Mistakes That Are Costing You Clients, Cash, and Credibility

The Essential Landing Page Checklist: 16 Things You Need to Double Check

May 8, 2014 / Paul / 0 Comments

Whether you’re setting up a landing page for the first time or the billionth time, it’s easy to forget something. Though it’s just one page on your website, there are lots of moving parts you need to juggle. Some of those moving parts are more important than others — if they get dropped in the chaos, you will lose out on valuable conversions. To make sure the ball doesn’t get dropped on their landing pages, people have lots of ways of coping. One of the best ways to make sure you’ve crossed all your t’s and dotted all your i’s on a landing page is to have a checklist handy of all the things your can’t forget to do. That way, anytime you want to publish a landing…

Original Article Can Be Found Here:

The Essential Landing Page Checklist: 16 Things You Need to Double Check

Also published on Medium.

Getting Started With WordPress Customization

May 8, 2014 / Paul / 0 Comments

What are you doing to make your WordPress site stand out? As of July 2013, WordPress accounted for 18.9 percent of sites on the internet, or more than 70 million sites. If you haven’t customized and enhanced your WordPress site, the time is now. Simple tweaks to add advanced coding will help create a unique experience for the user. The time and money you spend to increase traffic will be wasted if you don’t have an optimized theme that is unique and memorable. Here are some steps to improve your web design skills. WordPress Customization Learning to Code If you’re afraid of making changes to code, get over it. Your website won’t collapse (though you should save a version of your coding before you begin making changes). There are too …

Original Article Can Be Found Here:

Getting Started With WordPress Customization

Using The Best WordPress Gallery Plugins To Create Beautiful Photo Galleries

May 8, 2014 / Paul / 0 Comments

May07 Posted on May 7 by Kevin Muldoon in Resources

WordPress introduced a gallery option into their core way back in 2008 with version 2.5. More features have been added to the WordPress gallery over the years, however the functionality is still limited in many respects. That is why many WordPress website owners use a plugin to power their gallery instead. There are many great premium gallery plugins available, however in this article, I would like to show you who you can use add a gallery to your website using three different WordPress plugins. The plugins in question are NextGEN Gallery, Gallery, and Photo Gallery. All of these plugins can be downloaded free from the official WordPress plugin repository, though a premium version of each plugin is available should …

Original Article Can Be Found Here:

Using The Best WordPress Gallery Plugins To Create Beautiful Photo Galleries

Marketing Can No Longer Rely on the Funnel

May 8, 2014 / Paul / 0 Comments

One of the central concepts of marketing and sales is the funnel through which companies are supposed to systematically move prospects from awareness through consideration to purchase. But consumers are now more informed, connected, and empowered than ever. Does the funnel still work in a digital, social, mobile age? We asked some of the leading marketers in the world – from companies like Google, Intuit, Sephora, SAP, Twitter, and Visa – to assess the relevance of the marketing funnel. What we found says as much about the future of business as it does about the future of marketing. According to these marketers, the primary problem with the funnel is that the buying process is no longer linear. Prospects don’t just enter at the top of …

Original Article Can Be Found Here:

Marketing Can No Longer Rely on the Funnel